Save 30% FOR LIFE on 1of10 using code JAY: https://creatorscience.co/1of10-yt-ralston Get our list of recommended gear: https://creatorscience.co/toolbox-yt-ralston Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU. In this episode you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed. 🧪 Join The Lab: https://join.creatorscience.com 🧰 My Gear: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com *** CONNECT WITH CALEB 🌐 Website: https://www.calebralston.com/ 🐦 Twitter: https://x.com/calebralston 📸 Instagram: https://www.instagram.com/calebralston/ 💼 LinkedIn: https://www.linkedin.com/in/calebralston/ 📹 YouTube: https://www.youtube.com/@CalebRalston *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse 🦋 Bluesky: https://bsky.app/profile/jay.blog *** TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail TIMESTAMPS 00:00 - The Secret Man Behind GaryVee and the Hormozi’s 01:11 - How Often Do the Top 1% Post? 03:31 - The Brand Journey Framework 05:18 - Being Intentional With Your Content 08:51 - Is It Possible to NOT Niche Down? 12:32 - Viral Ideas Made Easy with 1of10 13:55 - Say the Same Things in Different Ways 18:07 - Tracking and Analyzing Data 22:36 - Maintaining Quality While Increasing Quantity 24:27 - What it Actually Takes to Perform like the 1% 27:21 - Where to Start 30:22 - Building a Personalized Team 34:54 - Agency vs Full Time vs Contractor 41:58 - Developing a Content Strategy 45:15 - Width Content vs Depth Content 46:55 - Scaling Trust Using Educational Content 50:02 - Best Call to Action Strategy 52:10 - Email and Web Traffic Strategy 55:27 - How Caleb is Going About Hiring His Own Team 58:53 - The Correct Way to Give Feedback to Your Team 1:03:17 - How to Take Inspiration from Others 1:04:55 - Which Platform Has the Biggest Opportunity 1:06:57 - Audio Content Strategy 1:08:47 - Why You Need to Collaborate with Others

Save 30% on 1of10 using code JAY: https://creatorscience.co/1of10-yt-shust Join Mark and me inside The Lab: https://creatorscience.co/thelab-yt-shust Will AI destroy our education businesses? In this video I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead. 🧠 CreatorHQ Operating System: https://creatorhq.co 🧰 My Gear: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Should You Be Worried? 04:01 - How to Get Better at Using AI 07:42 - Get Viral Video Ideas at the Touch of a Button 09:07 - AI as a Teacher 18:05 - Will AI Replace Educators? 21:45 - How to Use AI to Your Advantage 27:12 - SEO in the Age of AI 31:45 - AI and Trust 37:51 - How AI Changes Course Businesses 40:47 - How AI Impacts Professional Development & Training 44:15 - Community & Being Human is the Competitive Advantage *** CONNECT WITH MARK 🌐 Website: https://m.academy/newsletter/ 🐦 Twitter: https://x.com/MarkShust 💼 LinkedIn: https://www.linkedin.com/in/markshust/ 📹 YouTube: https://www.youtube.com/@MarkShust/featured *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse 🦋 Bluesky: https://bsky.app/profile/jay.blog *** TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

Join our membership community, The Lab: https://creatorscience.co/the-lab-yt-levers If you want to generate more revenue in your creator business, there are two simple levers you can pull. Most creators focus on the first, but I'll show you why you should focus on the second instead. 🧠 CreatorHQ Operating System: https://creatorhq.co 🧰 My Gear: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Two Growth Levers 01:53 - Increasing Social to Email Conversion 08:23 - Increasing Email to Audio Conversion 10:57 - Email and Audio to Purchase 12:53 - Are You Selling the Right Thing? 22:02 - Increasing Traffic (Platform Strategy) 29:15 - Volume VS Quality 33:28 - Collaboration and Co-Promotion *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse 🦋 Bluesky: https://bsky.app/profile/jay.blog *** TEAM Host // Jay Clouse: https://creatorscience.com/ Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Edited By // Jana Škulová: https://x.com/janaskulova

Get one FREE month of 1of10: https://creatorscience.co/1of10-yt-chq Product Launch Resource Guide: https://creatorscience.co/notes-chq Get CreatorHQ: https://creatorscience.co/chq-yt-launch Use Kit for Email: https://creatorscience.co/kit-yt-chq Contrary to popular belief, BUILDING a great product isn’t the hardest part – selling it is. For years, I’ve experimented with different methods of launching products but was consistently disappointed with the result. But on my latest launch, I tried a new strategy – and it blew all of my previous launches out of the water. And in this video, I will take you through the exact four step strategy I used to do it, along with the five mistakes I made that you should avoid. 🧰 My Gear: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Intro and Context 01:27 - The Sales Funnel 03:37 - Make Brainstorming Ideas Easy with 1of10 04:21 - Building Anticipation 06:15 - Awareness + Education (Pre Launch) 08:54 - Consideration (Pre Launch) 12:13 - Launch Phase 17:09 - Evaluation + Feedback Loops 18:48 - Mistakes 24:05 - Next Steps *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse 🦋 Bluesky: https://bsky.app/profile/jay.blog *** TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Edited by // Tony Santos: @TonyStoodios

Get one FREE month of 1of10: https://creatorscience.co/1of10-yt-manson Business 101 (for YouTubers): https://creatorscience.co/yt-business-101-manson Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck. Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years. In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success. 🧠 CreatorHQ Operating System: https://creatorhq.co 🧰 My Gear: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com *** CONNECT WITH MARK 🌐 Website: https://markmanson.net/ 🐦 Twitter: https://x.com/iammarkmanson 📸 Instagram: https://www.instagram.com/markmanson 🎵 TikTok: https://www.tiktok.com/@iammarkmanson 💼 LinkedIn: https://www.linkedin.com/in/markmanson 📹 YouTube: https://www.youtube.com/@IAmMarkManson *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse 🦋 Bluesky: https://bsky.app/profile/jay.blog *** TIMESTAMPS 00:00 - YouTubers and Business 01:13 - Why Do YouTubers Suck at Business? 10:14 - Make Brainstorming Ideas Easy with 1of10 11:50 - How to Turn Your Channel into a Business 15:55 - When to Make the Transition 24:43 - When Maximizing Views is Bad 27:31 - The Case For Not Taking Brand Deals 35:33 - 1st Step to Take 37:48 - Futureproofing Your Channel TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

Learn About Spotify for Creators: https://creatorscience.co/spotify-jonny Join us in The Lab, our membership for creators: https://creatorscience.co/lab-yt-jonny Jonny Miller created Nervous System Mastery, a five-week cohort-based course that teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It just wrapped up its sixth cohort in the last three years. Jonny has served nearly 1,000 students in those six cohorts and earned more than $800,000. Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example. In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more. 🧠 CreatorHQ Operating System: https://creatorhq.co 🧰 My Gear: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com *** CONNECT WITH JONNY 🌐 Website: https://www.nsmastery.com/ 🐦 Twitter: https://x.com/jonnym1ller 📸 Instagram: https://www.instagram.com/jonnym1ller/ 💼 LinkedIn: https://www.linkedin.com/in/jonnym1ller/ 📹 YouTube: https://www.youtube.com/@JonnyMiller *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse 🦋 Bluesky: https://bsky.app/profile/jay.blog *** 00:00 - The Tweet That Started Everything 05:02 - Why Differentiation is Everything 08:34 - Starting Simple 10:00 - Teaching From Lived Experience 13:01 - Thank You Spotify for Creators 14:24 - Learning From Cohort 1 19:28 - Experiments to Reach a New Audience 25:02 - Nuances of Collaboration 27:41 - Avoiding Burnout 32:26 - Evolution of Nervous System Mastery 37:01 - Jay Gives Jonny Pricing Advice 42:37 - Beautiful Design Doesn’t Improve Conversion Rates 47:23 - Getting on Podcasts 5125 - Importance of Community TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

Learn About Spotify for Creators: https://creatorscience.co/spotify-garrett Get a personalized offer (from me): https://creatorscience.co/offer-garrett Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016. Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything. In this episode, Garrett breaks some of those processes down, including brainstorming, decision-making, and how YOU can start to make bigger, better videos at any scale. 🧠 CreatorHQ Operating System: https://creatorhq.co 🧰 My Gear: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - The Most Insane Production on YouTube 01:33 - How Michelle Khare’s Channel Evolved 07:14 - How Much a Michelle Khare Video Costs 10:19 - Grow Your Podcast With Spotify 11:36 - Bono’s Six Thinking Hats 17:43 - Getting Rejected 21:20 - Thinking Big 23:51 - How Challenge Accepted Gets Made 29:23 - Making Content for Impact 32:34 - When is Something Done? 34:07 - Where Do Things Go Wrong? 39:44 - Systems and Processes 43:48 - Getting Sponsors 48:55 - Advice to Grow Quickly *** CONNECT WITH GARRETT 🐦 Twitter: https://x.com/GarrettKennell 📹 YouTube: https://www.youtube.com/@MichelleKhare *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse 🦋 Bluesky: https://bsky.app/profile/jay.blog *** TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

Start your membership journey with Uscreen: https://creatorscience.co/uscreen-questions Join the Lab: https://creatorscience.co/lab-scary-questions YouTubers keep a lot of secrets, but that's not really my style. So last week, I asked my audience for questions that creators are typically too afraid to answer. How much does this channel make? What are my politics? And how much time do I actually spend working? In this video, my producer, Conor, and I answer all these questions and more with complete transparency. 🧠 CreatorHQ Operating System: https://creatorhq.co 🧰 My Gear: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com *** CONNECT WITH CONOR 🐦 Twitter: https://x.com/conorconaboy 📸 Instagram: https://www.instagram.com/conorconaboy/ *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse 🦋 Bluesky: https://bsky.app/profile/jay.blog *** TIMESTAMPS 0:00:00 - How Much Does a 100K Channel Make? 0:02:26 - What Does a 100K Channel Charge for Brand Deals 0:09:25 - AdSense and Brand Deals Are Overhyped 0:11:41 - Our Lovely Sponsor 0:13:09 - Pros and Cons of Talking About Politics 0:21:01 - The Biggest Threat to the Channel 0:23:08 - Most YouTubers Aren’t As Successful As You Think 0:28:26 - Downsides of Being a Parent and a YouTuber 0:33:21 - How Much Does a YouTuber ACTUALLY Work? 0:38:02 - Promoting Products You Don’t Believe In 0:44:06 - Is the Creator Economy Eating Itself? 0:49:34 - Hidden Gems You Should Watch 0:55:08 - Why Are YouTubers Secretive? 0:59:53 - Don’t Listen to This Common Growth Advice 1:04:22 - How to Spot Fake Gurus 1:08:50 - YouTubers Who Lie to Their Audience 1:11:20 - Trends That Will Die Quickly 1:14:29 - Parasocial Relationships 1:20:15 - When a Channel Dies 1:22:23 - How Long to Get to $8k/month in Revenue 1:24:48 - Maintaining Relationships As You Get Older 1:30:11 - The Right Way to Raise Prices TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

Start your membership journey with Uscreen: https://creatorscience.co/uscreen-amy Get a personalized offer (from me): https://creatorscience.co/offer-natasha Natasha Willis is the woman behind the conversational marketing agency School of Bots, which has generated over $70,000,000 for clients like Tori Dunlap, Jenna Kutcher, and even Facebook. In this episode, Natasha reveals how you can use automated direct messages to grow your email list, how to generate more revenue, and her secrets on how to increase your organic reach on Instagram. 🧠 Tool The Runs My Business: https://creatorhq.co 🧰 My Full Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com *** CONNECT WITH NATASHA 🌐 Website: https://schoolofbots.co/ 🐦 Twitter: https://x.com/natashawillisgg 📸 Instagram: https://www.instagram.com/natashatwillis/ 💼 LinkedIn: https://www.linkedin.com/in/natashatakahashi 📹 YouTube: https://www.youtube.com/schoolofbots *** CONNECT WITH ME 📸 Instagram: https://www.instagram.com/jayclouse/ 🐦 Twitter: https://twitter.com/jayclouse 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse 🦋 Bluesky: https://bsky.app/profile/jay.blog *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail 00:00 - The Chatbot Queen 01:04 - What is Conversational Marketing 02:28 - Conversational Marketing Platforms 04:40 - Understanding the Customer Journey 10:22 - DM Automation Tools 12:52 - Our Lovely Sponsor 14:20 - Can You Tell it’s Not a Real Person? 18:33 - What To Do Before You Get Started 24:14 - Does Follower Count Matter? 25:41 - Inflated Follower Counts 30:41 - The 3 Types of Instagram Posts to Grow 35:34 - $400K in 4 Months Strategy 43:29 - Simplify to Amplify 45:43 - Use Cases for DM Automation 49:28 - Using Instagram Stories 53:47 - What You Do Next

Get $50 OFF an annual Pro or Everything plan from Motion Array: https://creatorscience.co/yt-motion-array-chefpk Get my free course to become a professional creator: https://creatorscience.co/yt-chefpk Get ChefPk's Cooking with Chaos: https://www.cookingwithchaos.gg/ Chef PK is a cooking YouTuber whose anime food channel has done 67,000,000 views. But that's not what we're talking about today. We're talking about physical products. At a 100,000 subscribers he launched his first book, and did about 40,000 in revenue. In this episode, you'll learn how to brainstorm product ideas, how to find product audience fit, and how to bring an idea into reality. 🧠 Get the Operating System That Runs My Business: https://creatorhq.co 🧰 My Full Gear List: https://creatorscience.com/toolbox 📬 Join 60,000+ creators getting a higher return on attention: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com *** CONNECT WITH CHEFPK 🌐 Website: https://www.chefpk.com/ 🐦 Twitter: https://twitter.com/chefpk3 📸 Instagram: https://www.instagram.com/chefupk/ 📹 YouTube: https://www.youtube.com/@CHEFPKR/featured *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail 00:00 - What Happens When an Anime Chef Makes Merch? 01:05 - ChefPK’s Product Rundown 02:11 - Revenue Breakdown 03:37 - Evolving from Channel to Business 07:07 - Using Patreon as a YouTuber 12:05 - Our Lovely Sponsor 13:09 - Evolving from Channel to Business II 16:30 - Figuring Out How to Make a Physical Product 19:56 - Figuring Out What Your Audience Really Wants 24:32 - Why You Should Sponsor Your Own Videos 28:50 - Evolving from Channel to Business III 35:13 - CCN Framework for Product Development 38:27 - Getting Over Limiting Beliefs 40:02 - Time and Cost of Product Development 42:54 - Balancing Running Your Channel and Building a Business 45:52 - Evolving from Channel to Business IV 47:31 - The Advice You Need to Hear

Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play Get 2 free months with an annual Artlist plan (Music, SFX, AI VOICEOVER): https://creatorscience.co/artlist-100k Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-100k We hit 100,000 subscribers in just a little over 2 years. But here's the thing -- we could have done it faster. So in this video, I'm talking with my producer, Connor, about the 9 biggest mistakes we made and how we correct them, so you can grow faster than we did. 🧠 CreatorHQ Operating System: https://creatorhq.co 🧰 My Full Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com *** CONNECT WITH CONOR 🐦 Twitter: https://x.com/conorconaboy 📸 Instagram: https://www.instagram.com/conorconaboy/ *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail TIMESTAMPS 00:00 - 100K in Two Years 00:17 - Mistake #1 06:22 - Mistake #2 09:44 - Mistake #3 12:42 - Our Lovely Sponsor 14:01 - Mistake #4 19:06 - Mistake #5 22:06 - Mistake #6 29:59 - Mistake #7 36:21 - Mistake #8 41:59 - Bonus Tip #1 47:57 - Mistake #9 51:00 - Bonus Tip #2 ***

Make Brainstorming Ideas Easy with 1of10: https://creatorscience.co/1of10-paddy Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-paddy-2 Grow your creator business with an all-in-one workspace designed to save you more time, create more content, and drive more revenue: https://creatorscience.co/chq-paddy-2 Paddy Galloway is arguably the world's best YouTube strategist. With more than 10 years of experience and 10 billion views generated, Paddy is one of the most respected YouTube authorities on the planet. As a "views-maximizer," Paddy's client roster includes MrBeast, Jesser, Noah Kagan, Red Bull, Preston, and many more. In this episode, Paddy shares his specific approach to helping ANY channel get more views, regardless of niche. 🧠 CreatorHQ Operating System: https://creatorhq.co 🧰 My Full Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00:00 - Meet the Man Who Solved Going Viral 00:00:50 - Are Some Niches Too Small? 00:03:33 - How to Calculate TAM 00:06:18 - Start Narrow and Expand 00:11:06 - Make Brainstorming Ideas Easy with 1of10 00:12:32 - The Core, Casual, New Framework 00:16:26 - Can You Go Too Broad? 00:18:38 - Should You Always Maximize Views? 00:22:44 - What Do ALL Viral Videos Have in Common? 00:26:52 - What Makes Viral Packaging? 00:30:45 - How Much Does Pre-Production Actually Matter? 00:34:36 - Stop Yourself From Overthinking 00:36:51 - Should You Target Core, Casual, or New First? 00:40:20 - How Do You Know When to Expand Your Audience? 00:43:53 - Don’t Get Stuck on Strategy 00:47:07 - How to Analyze Outlier Videos 00:50:36 - How to Analyze Your Own Outliers 00:53:07 - Is CTR a Useful Metric? 00:57:50 - How to Filter Video Ideas 01:03:27 - Paddy’s Hot Take *** CONNECT WITH GUEST 🌐 Website: https://accelerator.paddygalloway.com/ 🐦 Twitter: https://x.com/PaddyG96 📸 Instagram: https://www.instagram.com/paddygalloway/ 💼 LinkedIn: https://www.linkedin.com/in/paddy-galloway-459b8913a/ 📹 YouTube: @paddygalloway8780 *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

Start your membership journey with Uscreen: https://creatorscience.co/uscreen-amy Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play Get CreatorHQ, the system we use to run Creator Science: https://creatorscience.co/yt-chq-amy Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-amy In 2013, Amy Porterfield launched an online course that made $915,000. But just two years before that, her launch completely flopped and only made $267. Since that massive launch in 2013, she has built a hundred-million-dollar education business. In this episode, she walks you through the course launch strategy she used. 🧠 CreatorHQ Operating System: https://creatorhq.co 🧰 My Full Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - She Built a $100M Education Business 00:53 - Quitting After Your First Failure 05:20 - Start Your Membership Journey 06:54 - Do Less but Make More Money 09:27 - $100M Launch Strategy 13:01 - How to Convert Using Webinars 16:31 - How to Get Comfortable Selling 19:33 - Testing Out Strategies 22:25 - Growing an Email List Using Webinars 26:15 - Ad Strategy 29:58 - Increasing Webinar Attendance 32:17 - Text Message Strategy 35:00 - The One Thing You HAVE To Do *** CONNECT WITH AMY 🌐 Website: https://www.amyporterfield.com/ 🐦 Twitter: https://x.com/amyporterfield 📸 Instagram: https://www.instagram.com/amyporterfield/ 🎵 TikTok: https://www.tiktok.com/@amy.porterfield 💼 LinkedIn: https://www.linkedin.com/company/amy-porterfield-inc./mycompany/ 📹 YouTube: https://www.youtube.com/user/AmyPorterfield 💻 Facebook: https://www.facebook.com/AmyPorterfield/ *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

Get 2 FREE Months of Artlist with any annual plan: https://creatorscience.co/artlist-honarvar Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-honarvar Grow your creator business with an all-in-one workspace designed to save you more time, create more content, and drive more revenue: http://creatorhq.co/ 🧰 My Full Gear List: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com Meet Zack Honarvar. Even if you don’t recognize his name, you’ll definitely recognize his influence. He got his start managing YouTubers like Yes Theory and Airrack BEFORE they were the massive channels you know them as today. Zack also co-founded CreatorNow, a learning community that’s helped creators like Jenny Hoyos and Daniel Wall blow up their channels. Zack has worked with more than 10,000 creators since 2017, so i wanted to ask him… what separates the top .1% from the rest? In this episode, you’ll learn •The traits of highly successful creators •How you should measure growth •Non-obvious pitfalls you need to avoid •And how to set yourself up for long term success CONNECT WITH ZACK 🌐 Website: https://www.onedayent.com/ 🐦 Twitter: https://x.com/ZackHonarvar 📸 Instagram: https://www.instagram.com/zackhonarvar/ 🎵 TikTok: https://www.tiktok.com/@zackhonarvar 💼 LinkedIn: https://www.linkedin.com/in/zackhonarvar/ 📹 YouTube: https://www.youtube.com/@thezackfiles/featured *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail TIMESTAMPS 00:00 - What Separates the Top 0.1% of YouTubers? 01:12 - What Makes Someone “Have It”? 06:24 - Does Consistency Matter? 09:16 - Why You Should Do Things the Hard Way 15:54 - Our Lovely Sponsor :) 17:12 - What Role Does Work Ethic Play? 22:40 - Does Your Personality Matter? 27:48 - Avoid These Mistakes At All Costs 31:22 - How You Should Define Success 35:46 - Not All Views Are Created Equal 39:41 - Best Advice for Small Creators 43:05 - Zack’s Hot Take 44:34 - Is There Less Opportunity for Creators Today? ***

Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy. 🧠 CreatorHQ Operating System: https://creatorhq.co 🧰 My Full Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Here’s When You Should Quit 06:23 - How Often You Should Upload 10:49 - Making a Multi-Language Channel 15:18 - Here’s When You Should Make a New Channel 19:10 - When Viewers Watch Because of YOU 27:41 - Making Content That You Like 34:36 - How to Find New Content Formats 38:54 - Deciding Which Platform to Create Content 40:57 - Where to Find Leverage 44:43 - The Hidden Opportunity in LinkedIn Video 49:18 - The Easiest Thing About Growing a Podcast 52:11 - “Are you happy?” *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play Get 2 FREE Months of Artlist with any annual plan: https://creatorscience.co/artlist Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-aprilynne DESCRIPTION @AprilynneAlter is a YouTuber who abandoned her 20,000 subscriber channel to completely start over a year ago. Over that next 8 months, she tried everything. Nothing was working until she got 755,000 views on a video she posted with less than a 1,000 subscribers. In this episode, she'll take us through the process of how it happened from ideation to upload, so you can do it too. 🧠 CreatorHQ Operating System: https://creatorhq.co 🧰 My Full Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - The Formula for a Breakthrough Video 00:43 - It All Starts With an Idea 05:23 - Why Make a THAT Idea 07:41 - Creating the Perfect Title and Thumbnail 12:35 - Our Lovely Sponsor :) 14:46 - The Packaging That Didn’t Make it 16:57 - Gathering Good Feedback 19:40 - The Most Thorough Research Process You’ve Ever Seen 33:04 - Writing a Script for YouTube 36:50 - What Influences High Retention? 39:28 - How to Edit a Breakthrough Video 41:44 - What You Didn’t Know About Uploading 44:06 - Why Was This THE Video that Broke Through *** CONNECT WITH APRILYNNE 🌐 Website: https://www.aprilynnealter.com/ 🐦 Twitter: https://x.com/aprilynnealter/ 📸 Instagram: https://www.instagram.com/aprilynnealter/ 📹 YouTube: https://www.youtube.com/@AprilynneAlter *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ TEAM Founder + Host // Jay Clouse: https://creatorscience.com/ Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

Sign up for Creator Hooks Pro: https://creatorscience.co/creatorhooks Get 2 FREE Months of Artlist with any annual plan: https://creatorscience.co/artlist Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-jake-2 Use Jake's newsletter to write better titles: https://creatorhooks.com/ Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles. In this episode, you'll learn, •How to model titles •The differences between education and entertainment channels •What most creators are getting wrong •And much, much more 🧰 Get My Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Meet the Man Who Solved YouTube Titles 00:53 - Title Expert Reveals What a Title Actually Does 02:34 - You Should NEVER Do This With Titles… Unless 05:11 - What Happens When You Write the Perfect Title 09:18 - How THIS Company Changed Our Channel 10:29 - The Only 3 Emotions You Need for Better Titles 13:15 - The Dark Side of YouTube Titles (and how to avoid it) 18:47 - The Silent Hacks YouTubers Use To Hook You 21:31 - Do NOT Make Your Titles Longer Than This 23:45 - The Biggest Mistake YouTubers Make with Titles 25:51 - How Pro YouTubers Actually Write Titles 34:58 - Don’t Be Original *** CONNECT WITH JAKE 🌐 Website: https://creatorhooks.com/ 🐦 Twitter: https://twitter.com/jthomas__ 💼 LinkedIn: https://www.linkedin.com/in/jake-thomas-creator-hooks/ *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ *** TEAM Host // Jay Clouse: https://creatorscience.com Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

Get 2 FREE Months of Artlist with any annual plan: https://creatorscience.co/artlist Get the complete operating system we use to run Creator Science: http://creatorhq.co/ @TonyStoodios is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors. In this episode, you'll learn, •Where to look for an editor •How to evaluate a potential hire when you're not an editor yourself •And much, much more. 🌐 Episode page: https://podcast.creatorscience.com/tony-santos 🧰 Get My Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Meet Tony Santos 00:56 - Where to Find Editors 05:53 - When to Hire 07:51 - Immerse Your Audience with Artlist 09:04 - What to Pay Editors 16:22 - Misaligned Expectations 18:56 - Per Project vs Hourly vs Retainer 25:46 - How to Reach Out to Editors 27:30 - Evaluating a Portfolio 29:15 - Editing Skill Expectations 33:15 - Workflow Expectations 34:43 - Timeline and Revisions 37:55 - How to Give Feedback 41:59 - Nurturing Long Term Relationships *** CONNECT WITH TONY 🌐 Website: https://www.tonyrsantos.com/ 🐦 Twitter: https://twitter.com/tonystoodios 📸 Instagram: https://www.instagram.com/tonystoodios/ 📹 YouTube: https://www.youtube.com/@TonyStoodios/ *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

This video is sponsored by USCREEN! Create your own video membership with Uscreen: https://uscreen.link/creatorscience Get my Notion Template: https://creatorhq.co In this audience Q&A video, my producer Conor and I answer all your questions about YouTube and building a creator business. We talk about getting sponsors and how we craft our podcast intros We discuss pivoting your content and more. 🌐 Episode page: https://podcast.creatorscience.com/ 🧰 Get My Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00:00 - Welcome to Office Hours 00:00:17 - Is Going Viral Actually Bad? 00:06:09 - How to Write a Podcast Intro 00:19:40 - Our Lovely Sponsor :) 00:20:45 - Is Unedited Content Actually Better? 00:25:10 - Developing Standard Operating Procedures 00:30:41 - How to Pivot Your Content 00:37:40 - How to Stand Out 00:44:45 - How to Make Engaging Content 00:49:14 - When Should Creators Hire an Agent? 01:01:01 - Staying Mentally Healthy and Motivated 01:08:31 - How to Get Any Podcast Guest 01:19:23 - What Platform Should I Start Making Content On? 01:23:04 - How to Sell Your First Digital Product 01:27:09 - Tips for Public Speaking 01:29:25 - When to Start a Paid Membership *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor + Producer // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

🎉 Get started with Notion, sign up for free or unlock AI for $10 per month: https://ntn.so/JayClouse2 Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials. His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion. In this episode, you'll learn: •How to design the perfect viewer experience •How to think about browse views versus •Search the pros and cons of relying on outside platforms for success •And what every person starting a tutorial channel needs to do 🧰 Get My Gear List: https://creatorscience.com/toolbox 📬 Free course: https://creatorscience.com/course 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Abandoning a 2 Million Sub Channel 01:17 - Thomas’s New YouTube Strategy 04:10 - Why Start a New Channel? 05:35 - Browse Views vs Search Views 08:09 - When Serving the Audience is Bad for Retention 10:11 - Our Lovely Sponsor :) 12:01 - Evaluating Platform Risk 16:14 - Permanence on YouTube 18:40 - How to Decide What Videos to Make 19:48 - How Important is Production Value 24:32 - Advice for New Tutorial Creators 30:07 - Does First Mover Advantage Matter? *** CONNECT WITH THOMAS 🌐 Website: https://thomasjfrank.com/ 🐦 Twitter: https://www.twitter.com/tomfrankly 📸 Instagram: https://www.instagram.com/tomfrankly 📹 YouTube: http://www.youtube.com/@ThomasFrankExplains *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.

Create your own video membership with Uscreen: https://uscreen.link/creatorscience Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-drk Creator coaching with Dr. K: https://www.healthygamer.gg/coaching/creator-coaching GET MY FREE COURSE Professional Creator Crash Course: https://creatorscience.co/course Follow Dr. K: @HealthyGamerGG Alok Kanojia, MD MPH, also known as “Dr. K”, is a Harvard-trained psychiatrist specializing in modern mental health. He is the President and Cofounder of Healthy Gamer, a mental health platform that provides content, coaching, and community to young people. Over the past couple of years, Dr. K has gained over 2 million subscribers and done around 315,000,000 views. In this episode, you'll learn: •How to improve your relationship with feedback •How to actually deal with burnout •Why you're wrong to focus on performance •And how to just be an overall healthier creator 🌐 Episode page: https://podcast.creatorscience.com/ 🧰 Get My Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Meet the YouTuber’s Therapist 01:37 - Why YouTubers Struggle with Mental Health 06:27 - How to Improve Your Relationship with Feedback 10:40 - Effects of Burnout You Might Not Know 14:28 - Our Lovely Sponsor :) 15:34 - How to Cure Burnout 25:28 - Ego vs Confidence 31:25 - You Can’t Ensure Anything 35:28 - Expectation Leads to Suffering 37:37 - Why Focusing on Performance is Bad 43:57 - Dr K’s Content Philosophy 46:48 - The Healthy Way to Make Content 53:08 - Dr. K’s Hot Take on Ads + CTAs *** CONNECT DR. K 🌐 Website: https://www.healthygamer.gg/ 🐦 Twitter: https://twitter.com/HealthyGamerGG 📸 Instagram: https://www.instagram.com/healthygamer_gg/ 📹 YouTube: https://www.youtube.com/@HealthyGamerGG *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.

Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play Create your own video membership with Uscreen: https://uscreen.link/creatorscience GET MY FREE COURSE Professional Creator Crash Course: https://creatorscience.co/course Fill Out Your Own Sponsorship Wheel Snapshot: http://creatorwizard.com/snapshot Justin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals. In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret? In this episode, you'll learn: - The right way to pitch yourself to brands - How to negotiate without leaving money on the table - How to handle contracts - And that you're probably wrong about some things 🌐 Episode page: https://podcast.creatorscience.com/justin-moore-sponsorship-strategy 🧰 Get My Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00:00 - The Man Making YouTubers Millions 00:01:15 - Sponsorship Wheel Overview 00:05:17 - The RIGHT Way to Pitch to Brands 00:10:46 - Who You Need to Pitch to 00:12:50 - Our Lovely Sponsor :) 00:13:57 - Audience Size Doesn’t Matter 00:19:31 - How to Negotiate WITHOUT Leaving Money on the Table 00:27:15 - When the Brand Says NO 00:31:02 - When the Brand Asks for Your Rates 00:34:56 - Nurturing Brand Relationships 00:37:40 - When YOU Should Say No to a Brand Deal 00:39:53 - Creating Unique Offers Based on Brand Objectives 00:43:30 - How to Handle Contracts 00:46:00 - Must Knows About Usage Rights + Exclusivity 00:52:34 - How to Handle Feedback from Brands 00:55:42 - Prioritize Long Term Relationships 00:57:40 - Common Mistakes When Publishing Branded Content 01:00:20 - Analyzing a Brand Campaign *** CONNECT WITH JUSTIN 🌐 Website: https://www.creatorwizard.com/ 🐦 Twitter: https://twitter.com/creatorwizard 📸 Instagram: https://www.instagram.com/creatorwizard/ 🎵 TikTok: https://www.tiktok.com/@creatorwizard 📹 YouTube: https://www.youtube.com/c/creatorwizard *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.

This video is sponsored by USCREEN! Create your own video membership with Uscreen: https://uscreen.link/creatorscience Angus Parker is the general manager for Ali Abdaal. He's the guy building out the dream team behind Ali's YouTube empire that generated around a 120,000,000 views and over $5,000,000 in 2023 alone. This episode is all about one of the most important but least talked about topics in the YouTube space, hiring. And Angus is the perfect guy to teach us about it. In this episode, you'll learn: •How you need to think about hiring •What positions you should hire first •Mistakes that you need to avoid •And a hot take that some people might not like 🌐 Episode page: https://podcast.creatorscience.com/ 🧰 Get My Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Ali Abdaals Right Hand Man 01:11 - How to Think About Hiring 02:41 - Ali Abdaal Team Breakdown 04:00 - When Ali Started Hiring 09:37 - Why YouTubers Shouldn’t Manage People 12:11 - Our Lovely Sponsor :) 13:17 - Who You Should Hire First 14:52 - Where to Find Talent 17:24 - How to Hire 19:43 - Building Trust with Employees 23:11 - Hiring Full-time vs Part-time 25:27 - Training a Generalist 26:54 - How to Retain Employees 30:50 - Motivating Employees to Work Under Your Name 32:36 - Hiring From Traditional Fields 33:45 - Angus’s Hot Take *** CONNECT WITH GUEST 🐦 Twitter: https://twitter.com/apmparker *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.

This video is sponsored by USCREEN! Create your own video membership with Uscreen: https://uscreen.link/creatorscience You might know Danny McMahon from his channel, @DodfordYT. Danny is one of the hottest rising YouTubers right now. His documentaries have had about 20,000,000 views since January of 2023. But Danny doesn't make videos just to get views... Danny shared so much great advice for creators of all sizes throughout this interview. Even some things that might contradict what you should do. 🌐 Episode page: https://podcast.creatorscience.com/ 🧰 Get My Gear List: https://creatorscience.com/toolbox 📬 Newsletter: https://creatorscience.com 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Meet the Filmmaker Taking Over YouTube 01:26 - The Case for Starting with Short-Form Content 05:01 - Creating for Something Other Than Views 09:00 - Breaking Down Dodford’s Exponential Growth 11:45 - Our Lovely Sponsor :) 12:51 - The Video That Started it All 14:33 - What Makes a Good Idea? 20:03 - Building a Team Dodford 22:13 - Danny’s 1st Stumble 27:27 - Maybe Looking at Analytics is Bad 32:31 - How to Do a Good Brand Integration 35:51 - Advice on Becoming a Stronger Creator 38:35 - The Future of Dodford *** CONNECT WITH DANNY 🌐 Website: https://danielmcmahon.co.uk/ 🐦 Twitter: https://twitter.com/dannymcmahon 📸 Instagram: https://www.instagram.com/dodford/ 🎵 TikTok: https://www.tiktok.com/@dodford?lang=en 📹 YouTube: @DodfordYT *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.

Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play 🎙 Recorded with Riverside – get started for free: https://creatorscience.co/riverside + use code JAY15 for 15% off. Subscribe to my newsletter to become a smarter creator: https://creatorscience.com/subscribe/ Get my full gear list for free: https://creatorscience.com/toolbox CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

Learn to earn as a creator (free): https://creatorscience.co/yt-jenny-course Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-jenny Create your own video membership with Uscreen: https://creatorscience.co/uscreen-jenny *** @JennyHoyos is an 18 year old YouTuber, who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video. She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending. Jenny can figure out how to make it viral. So in this episode, you'll learn: •How to make anything viral •How to create the perfect Short •The differences in Short form content platforms •And a hot take you might not be expecting 🌐 Episode page: https://podcast.creatorscience.com/jenny-hoyos 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - The YouTuber Who Solved Shorts 01:05 - How to Make Anything Go Viral 02:19 - What Makes a Good Short? 05:28 - Importance of Retention and Rewatchability 09:41 - Crafting the Perfect 1st Frame Hook 11:47 - Our Lovely Sponsor :) 12:53 - How to Generate Great Ideas 16:24 - Retention Mechanisms and Viewer Expectations 18:34 - Relationship Between Short Length and Retention 19:50 - Jenny’s Shorts Structure 24:07 - Jenny’s Video Making Process 26:13 - Finding Your Audience Avatar 28:26 - Differences Across Short Form Platforms 31:13 - Transitioning From Shorts to Long Form 36:03 - Jenny’s YouTube Hot Takes *** CONNECT WITH JENNY 🌐 Website: https://shop.jennyhoyos.com/ 📸 Instagram: https://www.instagram.com/jennyhoyoslol/ 🎵 TikTok: https://www.tiktok.com/@jennyhoyosfr 📹 YouTube: https://www.youtube.com/channel/UC6YjT1TJaANveVGQ4vl1CIg *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.

Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play Create your own video membership with Uscreen: https://uscreen.link/creatorscience *** Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating. He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works. So in this episode, you'll learn: • The best YouTube advice no one has ever told you • The 1st Frame rule • How Jon packages his videos • And where there is still a massive opportunity for creators to find success 🌐 Episode page: https://podcast.creatorscience.com/jon-youshaei 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - The Smartest Creator on YouTube 01:07 - Best YouTube Advice No One Ever Told You 04:11 - How to Build Your Variety Show 08:14 - 1st Frame Rule 11:23 - Our Lovely Sponsor :) 12:28 - How to Find Your Niche 15:19 - Age is ACTUALLY an Advantage on YouTube 17:10 - The Dr. Mike-ification of YouTube 18:26 - Jon’s Packaging Process 24:20 - Why Content Formats are so Important 27:12 - You Should Start with Shorts 28:54 - Converting a Shorts Audience to Long Form 33:33 - The Future of YouTube *** CONNECT WITH JON 🌐 Website: https://youshaei.com/ 🐦 Twitter: https://twitter.com/Youshaei 📸 Instagram: https://www.instagram.com/youshaei/?hl=en 💼 LinkedIn: https://www.linkedin.com/in/youshaei/ 📹 YouTube: @youshaei *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.

Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play Create your own video membership with Uscreen: https://uscreen.link/creatorscience Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-george *** George Blackman is a YouTube scriptwriter who’s been hired by YouTubers like Ali Abdaal, Mike Shake, and Ed from Film Booth to write videos for them. Scripting is one of THE most important parts of the video-making process that you may be overlooking – and George says it can make or break your video. So in this episode, you’ll learn •How a great video starts •The 4-hat writing process to make better videos •Tips for finding and hiring a scriptwriter •And how to craft the perfect Call to Action to end your videos 💙 Script Templates from George: https://georgeblackman.notion.site/Templates-33c31bbd6d8c4ed1b7707876f6e4adb6 🌐 Episode page: https://podcast.creatorscience.com/george-blackman/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - The Secret Scriptwriter Getting Millions of Views 01:20 - How to Start a Video 05:08 - The Biggest Writing Mistake YouTubers Make 06:37 - Get Full Creative Control of Your Videos 08:38 - Our Lovely Sponsor :) 09:43 - Do This Before You Start Writing 12:02 - 4-Step Process to Writing the Perfect Script 16:42 - How to Write to Engage the Audience 22:30 - Why You Should Hire a Scriptwriter 24:33 - Where to Find a YouTube Scriptwriter 27:36 - Crafting the Perfect Call to Action *** CONNECT WITH GEORGE 🌐 Website: https://georgeblackman.com/ 🐦 Twitter: https://twitter.com/GeorgeBlackman_ 📸 Newsletter: https://newsletter.georgeblackman.com/ 💼 LinkedIn: https://www.linkedin.com/in/george-blackman-077a421ab/?originalSubdomain=uk *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.

Create your own video membership with Uscreen: https://uscreen.link/creatorscience Nuseir Yassin started the channel Nas Daily with the mission of highlighting incredible people and places on the planet. He set a goal to post a video every day for 1,000 straight days. 1,000 STRAIGHT DAYS… and he did it. Amassing 12 million subs, 6 billion views, and started two multi-million dollar companies along the way. He’s living out every YouTuber’s wildest dreams…right? So in this episode, you’ll learn: •How Nuseir manages outside distractions •Why you need to listen to your inner voice •The Sniper vs Machine Gun creator philosophy •And the actual cost of success 🌐 Episode page: https://podcast.creatorscience.com/nuseir-yassin 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - YouTube Success Isn’t What You Think 01:08 - The Cost of Success 04:29 - Listening to Your Inner Voice vs Outer Voice 06:24 - Why You Don’t Hit Deadlines 10:59 - Why You Should be Like Arnold Schwarzenegger 13:25 - Our Lovely Sponsor :) 14:31 - The 3 Things You Can Focus On 18:47 - Snipers vs Machine Guns 21:33 - It’s Normal to Feel Like a Failure *** CONNECT WITH NUSEIR 🌐 Website: https://nasdaily.com/ 🐦 Twitter: https://twitter.com/nasdaily 📸 Community: https://nas.io/ 💼 LinkedIn: https://www.linkedin.com/in/nyassin/ 📹 YouTube: https://www.youtube.com/@NasDaily/featured *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.

Phill Agnew is the host of The Nudge Podcast. On his podcast, Phill dives deep into the behavioral science of marketing. Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to. So in this episode you’ll learn: •The 3 Psychological Biases MrBeast uses most frequently •Why they work •And how you can apply them to your own videos SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://podcast.creatorscience.com/phill-agnew 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - The Psychology of MrBeast 00:55 - How MrBeast Gained Early Traction 07:09 - Why Giving Away Money Works 10:23 - Our Lovely Sponsor 11:28 - Using Costly Signaling WITHOUT Being Wealthy 16:50 - Why MrBeast Films the Way He Does 21:01 - Making Content That Stands Out 25:10 - Other Psychological Hacks MrBeast Uses 29:36 - Using Nudges Subconsciously *** CONNECT WITH PHILL 🌐 Website: https://www.nudgepodcast.com/ 🐦 Twitter: https://twitter.com/p_agnew 💼 LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ 📹 YouTube: https://www.youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.

Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-ed Ed Lawrence is the creator of the YouTube channel Film Booth, which helps YouTubers grow their channels. But Ed approaches his videos differently than your typical YouTuber. He’s found a way to make education entertaining. He's the answer to the question, what if learning wasn't boring? So in this episode you’ll learn: •How to use story as a teaching device •How bingeable videos can take 1st time watchers to loyal fans •Ed’s production process •How to make your boring ideas sexy SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://podcast.creatorscience.com/ed-lawrence 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - The Most Entertaining Educator on YouTube 00:44 - How to Make Your Ideas Interesting 07:19 - Packaging Comes First 08:39 - Intros and Clickbait 12:20 - Our Lovely Sponsor :) 13:48 - Using Story in Your Videos 17:34 - Using Metaphors 19:10 - Assuming Audience Knowledge 21:31 - Bingeable Content Builds Community 24:06 - Film Booth Production Process 28:34 - When is a Story Too Long? 31:18 - How to End a Video *** CONNECT WITH ED 🌐 Website: https://film-booth.com/ 🐦 Twitter: https://twitter.com/Ed_FilmBooth 📹 YouTube: https://www.youtube.com/@FilmBooth *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network

Grow Your Podcast on YouTube: https://creatorscience.co/play Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-paddy Paddy Galloway is the most sought-after YouTube strategist in the world. He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH. And that’s because Paddy puts most of his focus where other people don’t: pre-production. So in this episode, you'll learn: • What makes a great video idea • How to develop great titles and thumbnails • Why it’s better to take a few BIG swings rather than a lot of small swings • And why YOU should be spending more time in pre-production SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://podcast.creatorscience.com/paddy-galloway 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - The Godfather of YouTube Strategy 00:55 - Spend MORE Time In Pre-Production 04:22 - What Makes a Great Video Idea? 08:17 - Our Lovely Sponsor :) 09:44 - Importance of Packaging 11:44 - YouTube Title Best Practices 14:25 - Thumbnail Best Practices 16:48 - Using Text in Thumbnails 18:17 - Action & Curiosity Loops in Thumbnails 21:09 - How to Brainstorm Great Titles 24:53 - Developing Multiple Thumbnail Concepts 27:23 - Content Buckets 29:51 - Why You Need to Take Bigger Swings *** CONNECT WITH PADDY 🌐 Website: https://www.paddygalloway.com/ 🐦 Twitter: https://twitter.com/PaddyG96 📸 Instagram: https://www.instagram.com/paddygalloway/ 📹 YouTube: https://www.youtube.com/@paddygalloway8780 *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.

Jamie Rawsthorne is formerly half of the Zac and Jay show and is a current Youtube advisor to clients like Codie Sanchez and Morning Brew. In 2018, Zac and Jay posted "We Entered the World’s Strangest Sport," a video where they take part in the age-old Welsh tradition of bog snorkeling. That video was the catalyst for the channel's explosion, becoming one of the fastest-growing channels on YouTube. Jamie helped grow the Zac and Jay show to 900,000 subscribers…and then he left. So in this episode, you’ll learn • What’s working on YouTube today • Where YouTube is headed • How YouTubers can monetize their channel • And how to steal ideas for your own channel SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://podcast.creatorscience.com/jamie-rawsthorne/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Steal Like a YouTuber 01:46 - How YouTube Has Changed Since 2018 04:11 - Does the Algorithm Hurt Innovation? 07:31 - How to Steal Videos Ethically 09:50 - How to Evaluate Video Performance 11:15 - Don’t Overthink Thumbnails 14:05 - Is YouTube TOO Optimized? 14:56 - Our Lovely Sponsor Uscreen 16:23 - Entertainment YouTube VS Education YouTube 17:43 - The Truth About YouTube Podcasts 19:46 - Monetization and Your Relationship with Your Audience 23:52 - All YouTubers NEED an Email List 27:05 - Dealing With Burnout *** CONNECT WITH GUEST 🌐 Website: https://www.jamierawsthorne.com/ 🐦 Twitter: https://twitter.com/jamierawsthorne *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.

Kevin Espiritu is the founder and CEO of Epic Gardening. Epic Gardening has a simple mission: to help people around the world learn how to grow fresh, healthy food, no matter where they live. And they’ve done a really good job of that – with nearly 300 MILLION views on their YouTube videos alone, Epic Gardening is one of the biggest names in the gardening space. Not only that, but Epic Gardening generates millions of dollars in revenue every year. And while they may be most known for their multi-platform video content, Epic Gardening began as a blog. Kevin’s team began doing video just a few years ago, but that decision fueled their rapid growth. So in this episode, you’ll learn: •How Epic Gardening transitioned from a blog to a media company •How Kevin operates more like an entrepreneur than a creator •Why there may be opportunity in old industries •And how to create things that other people just aren’t willing to SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://podcast.creatorscience.com/kevin-espiritu 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - The YouTube Gardening Empire 01:37 - Kevin Quits His Job to Build Epic Gardening 05:31 - Being an Entrepreneur First 10:43 - There is Massive Opportunity in Old Niches 14:14 - Evaluating Trends and Staying Ahead 16:50 - Our Lovely Sponsor :) 18:17 - Short Form vs Long Form Content 20:20 - YouTube Shorts Audiences are Different than Longform 22:01 - Investing $30k into 1st Physical Products 25:01 - TikTok and YouTube KPIs to Look at 26:00 - Asking People For Help 26:50 - How Should a New Creator Start? 28:29 - SEO is Important for Creators 29:39 - YouTube SEO 30:51 - How to Make the Best Video in Your Niche 33:05 - Managing Video Production is Hard 35:00 - Hiring and Managing People as a Creator 40:34 - How to Evaluate Ideas and Opportunities 44:49 - Copycats Can Only Grow So Big 46:05 - OUTRO *** CONNECT WITH KEVIN ESPIRITU 🌐 Website: https://www.epicgardening.com/ 🐦 Pinterest: https://www.pinterest.com/epicgardening/ 📸 Instagram: https://www.instagram.com/epicgardening/ 🎵 TikTok: https://www.tiktok.com/@epicgardening 💼 Facebook: https://www.facebook.com/epicgardening 📹 YouTube: https://www.youtube.com/c/EpicGardening *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creative Elements is part of the HubSpot Podcast Network.

Justin Moore is a sponsorship coach. His business, Creator Wizard, helps you find & negotiate your dream sponsorships so that you stop leaving money on the table. Along with his wife April, Justin’s been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M. For the last couple of years, Justin has been teaching what he knows through a live, cohort-based course called Brand Deal Wizard. But lately, he’s been working with more creators 1-on-1… In this episode, you’ll learn: •About Justin's suite of products known as an offer ladder •Tiered pricing models •The coaching side of his business SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://podcast.creatorscience.com/justin-moore-2 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - INTRO 00:26 - Justin Moore Has a Problem 05:24 - Designing Your Value Ladder Workshop 18:11 - Our Lovely Sponsor :) 19:38 - Designing Your Value Ladder Workshop II 30:07 - Webinars as a Top Funnel Strategy 32:27 - Tips for Scaling Coaching Services 38:21 - OUTRO *** CONNECT WITH JUSTIN MOORE 🌐 Website: https://www.creatorwizard.com/ 🐦 Twitter: https://twitter.com/creatorwizard 📸 Instagram: https://www.instagram.com/creatorwizard/ 📸 Follow Justin on Instagram: https://www.instagram.com/justinmooretfam/ 🎵 TikTok: https://www.tiktok.com/@creatorwizard 📹 YouTube: https://www.youtube.com/c/creatorwizard *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creative Elements is part of the HubSpot Podcast Network.

Bari Baumgardner is the founder of SAGE Events. Bari has been in events since the 90s and has worked with some of the biggest names in business. When Tony Robbins was figuring out how to build his legendary virtual event stadium, he got in touch with Bari. In this episode, you’ll learn: •How to create a perfect event •The perfect event format •The costs associated with an event •How you can earn revenue outside of ticket sales SPONSOR - CREATIVE JUICE Get funding, banking, and automated business tools with Creative Juice: https://bit.ly/cs_getjuice 🌐 Episode page: https://podcast.creatorscience.com/bari-baumgardner 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - She Generated $500 MILLION in 2 YEARS 01:32 - Live Events are High Stakes 02:33 - “The Big Why” Exercise 06:54 - How Early Should I Plan for an Event? 09:40 - In-Person Event Costs and Cash Flow 14:26 - Location and Time Cost Differences 16:33 - Travel Considerations 18:47 - Get Some Juice! 19:58 - Budgeting for Events 22:17 - Be the Authority NOT the Expert 24:46 - The Best Event Length 27:22 - The PERFECT Event Format 31:08 - Events Need a Purpose 36:06 - You Don’t Need Guest Speakers 41:19 - Converting Your Audience for an Event 45:41 - How to Make the Perfect VIRTUAL Event 51:47 - Logistics of Virtual Events 55:13 - How to Limit Audience Distractions 57:06 - The Pressure of Working with Tony Robbins 01:01:23 - Next Steps to Take 01:03:14 - OUTRO *** CONNECT WITH BARI BAUMGARDNER 🌐 Website: https://www.poweredbysage.com/ 📸 Instagram: https://www.instagram.com/poweredbysage/ 💼 Facebook: https://www.facebook.com/poweredbysage 📹 YouTube: https://www.youtube.com/@poweredbysage *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Guy Raz is an independent producer who has been described by the New York Times as "one of the most popular podcasters in history." He's the creator of the wildly successful podcast How I Built This and he's also the former host and co-creator of TED Radio Hour. All together, Guy's programs are heard by nearly 19 MILLION listeners EACH MONTH. In this episode, you’ll learn: • What Guy has learned from these Great Creators • The similarities between high-performing artists and high-performing entrepreneurs • The role luck plays in success • The tradeoffs that come with having high ambition SPONSOR - CREATIVE JUICE Get funding, banking, and automated business tools with Creative Juice: https://bit.ly/cs_getjuice 🌐 Episode page: https://podcast.creatorscience.com/guy-raz 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Talent Is Wildly Overrated 01:38 - Can you Interview Celebrities as Real People? 05:21 - How Guy Gets His Guests to be Genuine 08:41 - Tom Hanks Gets Imposter Syndrome Just Like You 11:33 - Being a “Lone Genius” Is a Myth 16:42 - Get Some Juice! 17:54 - Taking Risks and Getting Out of Your Comfort Zone 23:20 - What Separates Successful Creators from Others 27:33 - How to Keep Getting Better at Your Craft 33:35 - Similarities Between Artists and Entrepreneurs 35:45 - Is Success Just Luck? 41:00 - The Heavy Cost of Success 44:23 - Being a Lifelong Learner 46:19 - OUTRO *** CONNECT WITH GUY RAZ 🌐 Website: https://www.guyraz.com/ 🐦 Twitter: https://twitter.com/guyraz 📸 Instagram: https://www.instagram.com/guy.raz/ 💼 LinkedIn: https://www.linkedin.com/in/guyrazpodcasts/ 🎤 Podcast: https://www.thegreatcreators.com/?utm_source=guyraz.com *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

If you're like me, you probably hear the advice "just be consistent" all the time. But I think it can be dangerous to take this at face value. In this video, I talk through the nuance of what consistency actually is. CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail

Sean Cannell is the founder of Think Media and the author of YouTube Secrets. Think Media has nearly two and a half million subscribers and their videos have been viewed hundreds of millions of times. Sean is one of the most respected voices in the world of YouTube, and he says that the game is changing. In this episode you’ll learn: • What types of videos are doing well on YouTube today • What metrics you should be paying attention to • Sean’s Perfect Video recipe • The video opportunity on social media INCLUDING Twitter SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://creativeelements.fm/sean-cannell/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Is it too Late to Start on YouTube? 01:24 - What Video Length Performs Best? 05:01 - How Growing on YouTube Has Changed Recently 10:10 - The Ground Floor Opportunity for Creators 14:19 - Sign up for Uscreen! 16:05 - Browse Traffic Vs Search Traffic 19:49 - Researching for Video Ideas 24:22 - How the Suggested Algorithm Works 31:22 - Sean’s Recipe for PERFECT Videos 39:08 - Video Opportunities on Twitter 45:06 - Facebook and Instagram Reels 48:30 - OUTRO *** CONNECT WITH SEAN CANNELL 🌐 Website: https://seancannell.mykajabi.com/store 🐦 Twitter: https://twitter.com/seancannell 📸 Instagram: https://www.instagram.com/seancannell/ 📘 Book: https://a.co/d/bRCQsAG 📹 YouTube:@ThinkMediaTV @ThinkMediaPodcast *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Maurizio Leo is a software engineer-turned-baker who's baked sourdough bread for more than ten years. Maurizio started a blog called The Perfect Loaf in 2013 to share his passion for baking sourdough bread at home. Since then, Maurizio’s business has grown a lot. The Perfect Loaf has nearly 100,000 email subscribers with an incredible 72% open rate. He has nearly 300,000 followers on Instagram and a growing YouTube channel as well. Recently, he even published a New York Times best-selling cookbook! In this episode, you’ll learn: • How to be patient with what you’re creating • Why Maurizio responds to every email he receives • How he makes money from a baking blog • And what he’d do differently to better prepare for his website’s sudden traffic SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://creativeelements.fm/maurizio-leo/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Overnight Success Doesn’t Happen Overnight 01:56 - Maurizio’s Slow Beginnings 06:14 - Posting to Nobody for 5 Years 10:43 - Sign Up for Uscreen! 12:11 - Branching Out Into Instagram and YouTube 15:12 - People Start Paying Attention to Maurizio 17:37 - How Maurizio Thinks About SEO 18:46 - Going ALL IN on Content 20:29 - Blowing Up During the Pandemic 24:16 - How to Prepare for Growth 27:39 - Maurizio’s Business Model 31:17 - Chat Vs Forum Based Community Tools 34:24 - The Insane Process of Publishing a Book 40:52 - Preparing for a Book Release 43:50 - Does Email or Instagram Sell Better? 45:09 - What’s Next for Maurizio? 46:59 - OUTRO *** CONNECT WITH MAURIZIO LEO 🌐 Website: https://www.theperfectloaf.com/ 📙 Book: https://www.theperfectloaf.com/cookbooks/ 📸 Instagram: https://instagram.com/maurizio 📹 YouTube: @theperfectloaf *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Chris Williamson is a former club promoter turned podcaster with his show Modern Wisdom. In just a few years, Modern Wisdom has generated more than 70 MILLION downloads with interviews of guests like Jocko Willink, Dr. Andrew Huberman, and Ryan Holiday. Not only that, but Chris has more than 700,000 subscribers on YouTube too. And while Chris started podcasting in 2018, things really accelerated for him in 2020. In this episode, you’ll learn: • How Chris thinks about the role of HYPE and clickbait • Why Chris worries more about being a “vibe architect” than overpreparing for his interviews • The highest leverage activity he spends his time on to grow his show • How he thinks about the role of video in podcasting SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://creativeelements.fm/chris-williamson 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - How Did Chris Williamson Blow Up? 01:18 - INTRO 01:33 - Modern Wisdom Podcast Beginnings 04:52 - How Chris Avoids Burnout 08:16 - How Club Promoting Helps Creators 10:18 - Role of Hype and Clickbait in Content 14:28 - Try out Uscreen! 16:16 - Logistics of In Person Episodes 18:10 - In Person VS Remote Interviews 21:46 - Logistics of Posting 3 Episodes Per Week 23:19 - What Does Good Preparation Look Like? 27:24 - How to Build Rapport With Someone Intimidating 31:17 - Chris’s Joe Rogan Experience 34:54 - Sign up for Creator Science 35:35 - Working Solo VS With a Partner 38:22 - Why 3 Episodes Per Week? 41:07 - How To Drive New Audio Listeners 42:56 - Where Podcasters Should Focus Their Efforts 47:58 - 6 Tips For Remote Interview Podcasts 52:06 - Clips VS Shorts 53:46 - OUTRO *** CONNECT WITH CHRIS WILLIAMSON 🌐 Website: https://chriswillx.com/ 🐦 Twitter: https://twitter.com/ChrisWillx 📸 Instagram: https://www.instagram.com/chriswillx/ 📹 YouTube: @ChrisWillx *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Kevin Parry is a stop-motion animator and video wizard who creates fun animation and mind-bending illusions. Kevin has a knack for going viral – and, as a result, he's built a massive following on just about every social media platform. He has nearly 2M subscribers on YouTube, 1.3M followers on Instagram, 2.3M followers on Tikok, 200K followers on Twitter, and Kevin even has more than 100K followers on LinkedIn. In this episode, you’ll learn: • How Kevin approaches different social media platforms • How he works with brands as a one-man studio • How he developed an on-camera presence • Why CONTEXT determines whether or not your content may go viral SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://www.creativeelements.fm/kevin-parry 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com TIMESTAMPS 00:00 - Going Viral Isn’t Luck 01:26 - Intro 01:43 - Importance of Patience 06:31 - Stop Motion Films Take A LONG Time 08:57 - Transitioning To Social Media Full Time 11:15 - LinkedIn Is Underrated For Creators 13:16 - How Kevin’s Strategy Evolved Over The Years 15:34 - Try Out Uscreen! 17:17 - How Kevin Works With Brands 19:06 - Being A One Man Studio By Design 22:56 - Managing Capacity As A Creator 26:00 - Balancing Commercial Vs Personal Work 28:51 - How To Approach Different Social Media Platforms 30:15 - You Can’t Do The Same Content Forever 32:12 - Sign Up For Creator Science! 32:56 - Developing On Camera Presence 34:31 - Lessons From Working On Feature Films 36:30 - You Don’t Have To Build A Community To Be Successful 37:58 - Kevin’s Stop Motion Course 39:42 - Masterclass On Shareable Content 45:26 - What Is Kevin Struggling With? 46:07 - OUTRO *** CONNECT WITH KEVIN PARRY 🌐 Website: https://kevinparry.tv/ 🐦 Twitter: https://www.twitter.com/kevinbparry 📸 Instagram: https://www.instagram.com/kevinbparry 🎵 TikTok: https://www.tiktok.com/@kevinbparry 📹 YouTube: https://www.youtube.com/@kevinbparry/ *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Grow Your Podcast on YouTube Workshop: https://creatorscience.co/play In this video, I take you behind the scenes of my creator business to show you how I earned $338,000 in 2022 without a massive audience. I see a lot of videos on YouTube breaking down how creators are making huge amounts of money and, inevitably, a HUGE part of the creators’ success is tied to their YouTube channel. Not just in AdSense and channel sponsorships, but because of their size and influence. Well, I just started on YouTube in the middle of 2022 – and so far, I’ve made an estimated $16 in AdSense. But I was still able to earn nearly $350,000 this year as a creator. That doesn’t include any income from real estate or investing, just purely income generated by the business. I hope that by sharing this, I can highlight a few unique ways that YOU can earn a living as a professional creator without relying on a single platform like YouTube. And I’ll share with you how you can get started earning income from these different revenue streams TODAY. And stick around because, at the end of this video, I’ll share which I’d focus on if I were starting over. 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Mariah Coz is the founder of Fearless CEO. Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen. In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer. Episode webpage: https://creativeelements.fm/mariah-coz/ TIMESTAMPS 00:00 - Selling WITHOUT Sales Calls 01:19 - INTRO 01:35 - Mariah Built Tiny Homes Before It Was Cool 03:00 - Taking In-Person Courses Online 05:30 - When Mariah Decided To Change Everything 08:21 - Organizing Webinars Is Like Being In A Punk Band 11:12 - Burnout Sent Mariah To The Hospital 12:22 - Pivoting To High Ticket Evergreen Sales 16:19 - Low Ticket vs High Ticket 17:23 - Live Launch Vs Evergreen Sales 19:10 - Sign Up For Creator Science! 19:57 - Are Course Prices Declining? 25:44 - Should You Sell High Ticket? 28:05 - What To Do When You’ve Underpriced Yourself 31:22 - How Big Does A Group Course Need To Be? 35:38 - Listen to the Audio Podcast! 36:54 - Designing Your Own High Ticket Offer 42:37 - Creating Urgency In Your Offers 45:49 - Selling WITHOUT Making Free Content 49:30 - OUTRO *** CONNECT WITH MARIAH COZ 🌐 Website: https://www.fearlessceo.co/ 🐦 Twitter: https://twitter.com/MariahCoz 📸 Instagram: https://www.instagram.com/mariahpcoz/ 📸 Instagram: https://www.instagram.com/fearless.ceo/ 📹 YouTube: @MariahCoz *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Natalie Ellis is the co-founder and CEO of bossbabe. bossbabe is a community of female entrepreneurs – and it started on Instagram. Today, the bossbabe Instagram account has more than 3.5 million followers. In this episode, you’ll learn what’s working TODAY on Instagram, how to make content that gets shared, how to turn your followers into email subscribers, and why you need to be open to change if you’re building your business on Instagram. Episode webpage: https://creativeelements.fm/natalie-ellis/ TIMESTAMPS 00:00 - Natalie Ellis Is An Instagram Queen 01:26 - INTRO 01:42 - How bossbabe Grew So Fast 05:45 - Personal Brand Vs Separate Entity 07:35 - Qualities Of A Viral Instagram Post 09:31 - Being Relatable Without Being Negative 11:35 - Writing Is At The Core of Creativity 12:44 - Why Choose Instagram? 15:13 - How To Move Followers To Email 17:04 - Craft A Viral Instagram Reel That Converts 20:00 - Sign up for Creator Science! 20:45 - Do You HAVE To Use Reels? 22:55 - Are Captions And Hashtags Important? 23:28 - In Feed Content Vs Stories 24:26 - Different Eras Of Instagram 26:14 - What Platform Is The Best To Start From Zero? 28:18 - Building A Personal Brand To Support A Company 31:05 - How To Approach Building With A Partner 36:58 - Listen to the Audio Podcast! 38:16 - Product Strategy Masterclass For Creators 44:56 - How To Prioritize What You Should Be Doing 46:39 - How Being A New Mom Changed Natalie’s Work 48:00 - OUTRO *** CONNECT WITH NATALIE ELLIS 🌐 Website: https://bossbabe.com/ 📸 Instagram: https://www.instagram.com/iamnatalie/ 📸 Instagram: https://www.instagram.com/bossbabe.inc/ 🎵 TikTok: https://www.tiktok.com/@iamnatalieellis 📹 YouTube: @BossBabeTV *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Daniel Wall has 1.6M followers on TikTok and nearly 800K subscribers on YouTube – all because of his short-form videos highlighting behind-the-scenes stories in music and entertainment. He's on a mission to inspire and educate the next generation of creators. In this episode, you’ll learn the most important ingredients to short-form success, Daniel’s framework for making attention-grabbing videos, the full process he goes through to make a video on TikTok, and why he believes storytelling is more important than anything else. Episode webpage: https://creativeelements.fm/daniel-wall/ TIMESTAMPS 00:00 - Daniel Wall Is A Viral Machine 01:20 - INTRO 01:35 - Why Daniel's Wall? 03:02 - Creating Just For Fun 04:23 - Improving Your Content Over Time 07:47 - How Daniel Researches For Content Ideas 10:19 - Masterclass On Hooks In Short Form Content 14:51 - Sign up for Creator Science! 15:37 - Daniels Video Making Process 20:21 - What Your Audience ACTUALLY Cares About 23:39 - CEFL Content Framework 25:13 - Moving Audiences Across Platforms 27:16 - Daniel's Business Model 28:20 - How To Think About TikTok Vs YouTube Shorts 29:48 - Listen to the Audio Podcast! 31:01 - Daniel's Transition To Long Form Content 37:51 - How To Get In Touch With Wildly Successful And Busy People 41:22 - Are You Worried About The Transition To Long Form? 42:05 - OUTRO *** CONNECT WITH DANIEL WALL 📸 Instagram: https://www.instagram.com/danielswall_/ 🎵 TikTok: https://www.tiktok.com/@danielswall 📹 YouTube: @DanielsWall *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Sarah Renae Clark is a YouTuber who creates coloring books to help you overcome anxiety and create something you can be proud of. Recently, Sarah launched her newest product the Color Cube, a physical product that makes color selection easy and fun! With 250 color palettes as handy cards to help build your confidence in choosing colors that look good. The Color Cube had a $50,000 launch and currently generates about $200,000 per month! In this episode, you’ll learn how Sarah used communities to build her audience, how Pinterest plays a key role in her business, how YouTube improved her email newsletter engagement, and why actually caring about PEOPLE is what builds your business. Episode webpage: https://creativeelements.fm/sarah-renae-clark/ TIMESTAMPS 00:00:00 - She Built An Empire With… Coloring Books? 00:01:06 - INTRO 00:01:22 - The Emergence Of Adult Coloring Books 00:04:05 - The Beginnings Of Sarah’s Business 00:06:22 - What Makes A Good Coloring Book? 00:08:01 - Most People Give Up Too Soon 00:09:24 - Integrating Into New Communities For Your Business 00:15:13 - Using Free Samples To Sell 00:18:22 - The Best Business Advice Sarah Got 00:19:46 - Sign up for Creator Science! 00:20:34 - Creators Are Autodidactic 00:23:16 - How To Help People Navigate Your Catalog 00:28:57 - Can You Rely On One GREAT Revenue Stream? 00:30:58 - Pinterest Almost Killed Sarah’s Business 00:37:42 - Listen to the Audio Podcast! 00:38:57 - Sarah Starts A YouTube Channel 00:43:22 - Building Relationships With Your Audience 00:47:15 - How To Manage Operations At Scale 00:49:27 - Working With Your Significant Other 00:54:16 - Making Physical Products Is HARD (The Color Cube) 01:01:16 - Sarah COLD Launched The Color Cube 01:04:10 - OUTRO *** CONNECT WITH SARAH RENAE CLARK 🌐 Website: https://sarahrenaeclark.com/ 🐦 Twitter: https://twitter.com/SarahRenaeClark 📸 Instagram: https://www.instagram.com/sarahrenaeclark/ 📹 YouTube: @SarahRenaeClark *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Grow Your Podcast on YouTube: https://creatorscience.co/play Hayden Hillier-Smith is an industry leader in online editing. He has edited for top-name talents like Logan Paul, Sam & Colby, Alex Wassabi and many more. In 2020, he won the Streamy for best editing. Today, Hayden is also the cohost of The Editing Podcast, publishing weekly videos about film editing. In this episode, you’ll learn where YouTube is heading, how to keep an audience’s attention, how to hire an editor, and why Hayden doesn’t believe in creating videos for the YouTube algorithm. Episode webpage: https://creativeelements.fm/hayden-hillier-smith/ TIMESTAMPS 00:00 - YouTube Content Is Shifting 01:27 - INTRO 01:43 - Hardest Thing About Working For Logan Paul 03:25 - We Are Entering The Next Era Of YouTube 06:33 - Why You Shouldn’t Copy Big YouTubers 08:05 - Why Hayden Went Solo 09:41 - How Do You Reconcile Niching Down? 10:57 - Hayden Doesn’t View Data Like Other YouTubers 12:14 - How Hayden Approaches Making Videos 14:43 - Importance of Early Retention 16:34 - What Creates High Energy? 17:46 - Sign Up For Creator Science! 18:21 - Importance Of Sound Design In Videos 20:39 - How To Choose What Sounds To Use 21:28 - How Does Being An Editor Affect Personal Viewing Experiences 23:00 - Why Start A Podcast? 24:15 - Hayden’s Rules For The Editing Podcast 26:12 - The Editing Podcast Intros Are Insane 27:13 - What’s Been Surprising Since Going Solo? 29:15 - Drama and Negativity Get Views 31:02 - Thinking About Growth Oriented Content 32:29 - Hayden Wants To Improve Life For YouTube Editors 33:46 - Listen to the Audio Podcast 35:01 - How To Hire A Great Video Editor 38:30 - What Should A New YouTuber Be Doing? 39:41 - What To Think About YouTube Shorts 40:37 - The Community Tab Is SUPER Underrated 42:06 - We Love Colin and Samir 44:25 - Why YOUR Perspective Is Important In Content 46:04 - Hayden’s YouTube Predictions 47:43 - Start Investing In Your Audience NOW 47:56 - OUTRO *** CONNECT WITH HAYDEN HILLIER-SMITH 🌐 Website: https://www.haydenhilliersmith.com/ 🐦 Twitter: https://twitter.com/HHillierSmith 📹 Hayden's Channel: @HillierSmith 📹 The Editing Podcast: @EditingPodcast *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Neville Medhora is the creator of Copywriting Course and SwipeFile.com. Neville first flexed his copywriting skills by helping Noah Kagan write emails AppSumo, which led to their highest sales days ever. Neville created Copywriting Course in 2012 (then spelled "Kopywriting Kourse") and generated more than $2 million in course sales within two years. In this episode, you’ll learn how YOU can get better at copywriting, how Copywriting Course has changed over the years, why Neville has leaned more into community, and the opportunities Neville is focusing HIS attention on in 2023. Episode webpage: https://creativeelements.fm/neville-medhora/ TIMESTAMPS 00:00 - Neville Medhora Is The OG Online Copywriter 01:06 - INTRO 01:22 - Neville Ran A Rave Dropshipping Company In College 02:14 - Copywriting Lessons From A Convicted Fraudster 03:49 - Neville Grew AppSumo With Noah Kagan 04:30 - Kopywriting Kourse Is Created 05:13 - Who Is Your ACTUAL Target Audience 08:00 - Cliffhangers Are A GREAT Engagement Tactic 09:14 - Why Should People Care About Your Content? 10:39 - The Early Days Of Online Courses 14:21 - The Future Of Online Education 20:16 - Sign Up For Creator Science! 20:59 - The Evolution of Neville’s Online Business 26:09 - How Neville Has Continually Brought In New Customers 27:36 - A URL Change Caused A 400,000 Visits / Month Drop 31:45 - Is Copywriting Harder Now That Consumers Are Smarter? 35:42 - Listen to the Audio Podcast! 37:02 - Twitter Is The Best Place To Meet People 40:07 - How To Make Yourself More Consistent 43:42 - Apple Should Make A Social Network 45:13 - My YouTube Strategy 47:10 - Neville’s Biggest Struggles 49:58 - OUTRO *** CONNECT WITH NEVILLE MEDHORA 🌐 Website: https://copywritingcourse.com/ 🐦 Twitter: https://twitter.com/nevmed 📸 Instagram: https://www.instagram.com/neville_medhora/ 📹 YouTube: @kopywriting *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Daniel Murray is the creator of The Marketing Millennials, a podcast and newsletter focused on today’s marketing leaders and tomorrow’s stars. Daniel is also a creator for Workweek and personally has 110,000 followers on LinkedIn. The Marketing Millennials Company page has more than 500,000. In this episode, you’ll learn how to use LinkedIn company pages well, some of the nuances that make your content stand out, when to use images vs. text, and why your goal should be to create a pattern interrupt. Episode webpage: https://creativeelements.fm/daniel-murray/ TIMESTAMPS 00:00 - Daniel Murray’s Growth Secret 01:17 - INTRO 01:32 - Daniel’s Path to Marketing 03:17 - Marketing Operations VS Marketing Automation 05:01 - What ACTUALLY Makes You Successful In Marketing 06:26 - How Marketing Should Be Taught In College 08:06 - Creating A Space To Learn Good Marketing 13:02 - How Should We Think About Company Pages 17:30 - Sign up for Creator Science! 18:16 - LinkedIn Has Great Organic Reach 20:33 - Company Pages Are Like Meme Pages 23:48 - Why Are People Posting Dark Mode Tweets? 27:34 - Listen to the Audio Podcast! 28:48 - Gaining 40,000 Followers PER MONTH 30:52 - Using Other People’s Content To Grow YOUR Following 33:15 - Image VS Text Posts 34:05 - Speak The Language of the Platform 36:55 - What Makes a GREAT Post? 38:27 - Testing What Works For You 41:01 - OUTRO *** CONNECT WITH GUEST 🌐 Website: https://workweek.com/brand/the-marketing-millennials/ 🐦 Twitter: https://twitter.com/Dmurr68 💼 Personal LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ 💼 Company LinkedIn: https://www.linkedin.com/company/the-marketing-millennials/ *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Kayse Morris is the creator of The CEO Teacher and has helped thousands of other teachers break through the classroom glass ceiling. Kayse started selling her teaching resources from the kitchen table in 2013 after grappling with a four-year-long stint through deep (and I mean deep) postpartum depression. Today, The CEO Teacher is a multimillion dollar business. In this episode, you’ll learn how Kayse transitioned from selling digital products to a membership, how to avoid making bad hires, how she manages such a large membership community, and why Kindness is at the core of her business. Episode webpage: https://creativeelements.fm/kayse-morris/ TIMESTAMPS 00:00 - From Government Assistance to Multi-Million Dollar CEO 00:59 - INTRO 01:15 - Kayse Has An Idea 04:40 - The Early Days of Selling Digital Products 07:58 - Kayse Built An Audience On Accident 11:01 - Her Life Changed Forever 12:31 - The Old School Way To Build An Email List 14:11 - Jay and Kayse Talk Music 15:25 - Sign Up For Creator Science! 16:10 - Struggles With Depression After Finding Success 18:17 - Change Your Mindset To Be A Better Boss 20:22 - The Team Behind Kayse Morris 20:36 - What Is An “Integrator” 23:01 - Teachers Are The PERFECT Entrepreneurs 25:31 - How Does Success Change Your Relationship With Money? 30:47 - You HAVE To Know The Customer Journey 32:16 - Don’t Do Memberships Like Kayse Did 34:05 - NEVER Say “Lifetime Access” 36:15 - Listen to the Audio Podcast! 37:30 - The CEO Teacher Program Breakdown 41:38 - How To Manage A Community At Scale 44:50 - Become A Master At Launches 52:31 - OUTRO *** CONNECT WITH GUEST 🌐 Website: https://kaysemorris.com/ 📸 Instagram: https://www.instagram.com/kaysemorris/ 📹 YouTube: https://www.youtube.com/channel/UC_uvAibC31mpB16YYxRmUVQ *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Sign up for Creator Hooks Pro: https://creatorscience.co/creatorhooks Join 60,000+ creators getting a higher return on attention: https://creatorscience.co/yt-jake-1 Jake Thomas is the writer of Creator Hooks. Creator Hooks is a newsletter dedicated to helping you write better YouTube titles by studying human psychology. I read this newsletter every week, and what I love about Jake’s approach is that he’s very data-driven. In this episode, you’ll learn how to research your own titles, how you can leverage human psychology to get views, some successful frameworks for titles, and why curiosity is the most impactful emotion to tap into. Episode webpage: https://creativeelements.fm/jake-thomas/ TIMESTAMPS 00:00 - He Is The Biggest YouTube Title Nerd IN THE WORLD 01:03 - INTRO 01:20 - DON’T Copy The Biggest YouTubers. Here’s Why 05:13 - How Jake Became OBSESSED With YouTube Titles 08:05 - The SECRET to Finding Patterns In Successful Titles 10:33 - The 3 Clickworthy Emotions You Don’t Know About 14:36 - How A Pro YouTuber ACTUALLY Makes Titles 18:19 - Sign Up For Creator Science! 19:09 - Playing The CRINGEY Game Of YouTube Titles 23:26 - Become A PRO At YouTube Titles 29:25 - Titles Are More Important Than Thumbnails (In Education) 30:54 - A/B Testing Titles For Beginners 36:06 - Listen to the Audio Podcast! 37:25 - Is This Chapter Title A Waste Of My Time? 38:26 - How a Title Nerd Curates His Newsletter 42:54 - Make Titles For Humans NOT Algorithms 48:09 - STOP Putting “And” In Your Titles 49:40 - The Art Vs Science of Titles 53:01 - OUTRO *** CONNECT WITH JAKE THOMAS 🌐 Website: https://creatorscience.co/creatorhooks 🐦 Twitter: https://twitter.com/jthomas__ *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt Creative Elements is part of the HubSpot Podcast Network.

Nick Gray is the Founder of Museum Hack and author of The 2-Hour Cocktail Party. Nick moved to New York City with very few friends and less-than-stellar social skills. But Nick craved new relationships and exciting opportunities. He started hosting non-traditional parties—a move that opened doors he never could have imagined. Today, after hosting hundreds of 2-hour parties, he counts business owners, artists, and inspiring teachers among a circle of friends that helped him launch a multimillion-dollar company. Featured in The New York Times and The Wall Street Journal, Nick has been called a host of “culturally significant parties” by New York Magazine. In this episode, you’ll learn Nick’s four-part framework for hosting great events, how to get out of awkward conversations, how to throw great ONLINE events, and why hosting gatherings is the best way to build powerful relationships. Episode webpage: https://creativeelements.fm/nick-gray/ TIMESTAMPS 00:00 - Nick Gray Hosts the BEST Parties You’ve Ever Seen 01:24 - Networking Events Suck 02:23 - What You’ll Learn Today 02:48 - INTRO 03:05 - Nick’s Nightmare 1ST Party 04:15 - The BEST Framework For Throwing Parties 05:07 - Why Nametags Are SUPER Important 06:58 - 3 Things That Make An Icebreaker GREAT 11:27 - How To End A Conversation 14:02 - What Is The Perfect Party Size? 16:57 - Sign up for Creator Science! 17:43 - You Should Make Hosting A Habit 18:22 - Why Hosting Dinner Is Too Complicated 19:02 - Every Party Has a 2 HOUR Time Limit 20:42 - The Irish Goodbye Is Actually GOOD 23:03 - N.I.C.K. Framework Review 23:23 - Make It Easy For Your Guests To Interact 25:08 - How To Transfer These Lessons To ONLINE Events 30:55 - Listen to the Audio Podcast! 32:14 - Things That Online Events Do Well 32:51 - How Do You Encourage Chat Interaction? 33:54 - Can the N.I.C.K Framework Work For Online Events? 38:49 - First Steps To Throw Your Own Party 40:42 - OUTRO *** CONNECT WITH NICK GRAY 📘 Book: https://amzn.to/3t2mnJj 🌐 Website: https://nickgray.net/ 🌐 Website: https://party.pro/ 🐦 Twitter: https://twitter.com/nickgraynews 📸 Instagram: https://www.instagram.com/nickgraynews/ *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

@patflynn is the founder of Smart Passive Income as well as a bestselling author, serial entrepreneur, industry influencer, and startup advisor. Matt Gartland is the CEO of Smart Passive Income and a servant leader whose greatest joy comes from empowering other leaders, teams, and organizations to achieve their potential through sustainable growth. Smart Passive Income is a trailblazer in the entrepreneurial space, developing state-of-the-art content, training, and resources to help you launch and grow your online business. In this episode, you’ll learn how SPI leverages its team, how to make your first hire as a creator, how to create a tiered membership, and why community is the next evolution of online courses. Episode webpage: https://creativeelements.fm/smart-passive-income-2/ Episode #22: https://www.creativeelements.fm/smart-passive-income/ TIMESTAMPS 00:00 - Why Is Community So Hot Right Now 01:02 - THIS Is The Problem With Online Courses 01:55 - What You Will Learn Today 02:33 - People Are Craving Experiences to Learn Together 04:11 - The Team Behind Smart Passive Income (SPI) 09:46 - Hiring And Delegating Is GREAT For Mental Health 10:53 - The Creators You Love Have Robust Teams Behind Them 12:35 - Hiring And Managing Is A Whole Different Skill Set 13:44 - Sign up for Creator Science! 14:32 - How Creators Should Think About Their 1st Hire 17:18 - Should Your 1st Hire Be An Editor? 21:22 - How to Validate and Create a Tiered Membership Program 28:23 - How Jay Structured The Creator Science Lab Membership 29:34 - Guarding Your Time and Access To You 33:16 - Listen to the Audio Podcast! 34:36 - THIS is the Future of Online Courses 36:44 - It’s NOT too Late to Get Started 40:54 - Pat Flynn Was Wrong About Email 43:34 - OUTRO *** CONNECT WITH PAT AND MATT 🌐 Website: https://smartpassiveincome.com 🐦 Twitter: https://twitter.com/patflynn 📸 Instagram: https://instagram.com/patflynn 📹 YouTube: https://youtube.com/patflynn *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Bryan Harris is the founder and CEO of Growth Tools, a monthly coaching service that makes it nearly impossible to fail at growing your online business. They combine proven growth playbooks with 1:1 coaching and peer support so you’re never overwhelmed, stuck, or left wondering what to do next. Not only does Growth Tools offer a 100% refund, but he'll even give you $1,000 on top of that to hire another coach. In this episode, you’ll learn how to get people to take action, how Bryan sells a $15,000 coaching program, what makes a sales offer irresistible, and an entirely new pricing model that increased Bryan’s monthly earnings $100K per MONTH. Episode webpage: https://creativeelements.fm/bryan-harris/ TIMESTAMPS 00:00 - What If You Could Earn an EXTRA $100K per month? 00:37 - Bryan Sold Baseball Cards Out of His Bedroom Window 01:09 - Bryan’s First Company Video Fruit 01:59 - What You’ll Learn Today 02:27 - INTRO 02:43 - 9 Year Anniversary of Bryan Quitting His Job 03:47 - Being On a Constant Mission to “Figure It Out” 05:51 - Bryan Started Making Content 06:56 - The Growth Tools Flywheel 07:22 - Bryan Zigs When Others Zag 07:56 - The Mission to Scale 1-on-1 Coaching 11:02 - What You Need To Do To Consistently Produce Results 13:19 - People Fail Because They Lose Belief In Their Plan 16:12 - Sign up for Creator Science! 17:04 - Why Do People Lose Belief In Their Plan? 21:26 - Who is Bryan’s PERFECT Client? 24:26 - The BEST Business Framework I’ve EVER Heard Of 27:58 - It’s Depressing There is Only ONE Elon Musk 29:31 - Elon Musk vs Mark Cuban 30:13 - Bryan’s 20 Year Problem 32:57 - Listen to the Audio Podcast! 34:22 - What Makes an IRRESISTIBLE Sales Offer? 39:59 - How to Make an Effective High-Ticket Offer 44:26 - How Bryan Added an EXTRA $100K in Revenue PER MONTH 51:33 - Clients Leaving is a BUG Not a Feature 53:25 - Should You Use Software for Lead Generation? 59:04 - OUTRO *** CONNECT WITH BRYAN HARRIS 🌐 Website: https://growthtools.com 🌐 Offer: https://go.growthtools.com/creative-elements 🐦 Twitter: https://twitter.com/Harris_Bryan 📹 YouTube: https://www.youtube.com/GrowthTools1 *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Derek Sivers is a musician, producer, circus performer, entrepreneur, TED speaker, and book publisher. He's written four books including How To Live, Hell Yeah Or No, Your Music And People, and Anything You Want. He's also the founder of CD Baby – the largest seller of independent music online, with $100 million in sales for 150,000 musicians. In 2007, Derek sold that business for $22 million – almost all of which Derek donated to a charitable trust for music education. In this episode, we talk about how Derek keeps himself focused on ONE project at a time, how to navigate conflicting philosophies, what we can learn from professional musicians, and how creators can pursue balance in our lives. Episode webpage: https://creativeelements.fm/derek-sivers/ TIMESTAMPS 00:00 - Who is Derek Sivers? 00:27 - Derek is a Monomaniac 01:19 - Derek’s Inspiration for “How To Live” 01:58 - What We Learn Today 02:30 - INTRO 02:45 - Derek Has a Singular Focus 04:14 - Is Being a Monomaniac Innate or Learned? 04:57- Don’t Be a Donkey! (Buridan’s Donkey Paradox) 06:54 - Why It’s Important to Prioritize and Sequence in Your Life 07:46 - How to Use Journaling to Prioritize Your Life 09:19 - Life is NOT a Problem to be Solved 12:33 - How Do You Decide What Gets Priority? 16:22 - Sign up for Creator Science! 17:10 - How to Navigate Conflicting Philosophies 20:10 - Derek’s Process of writing “How To Live” 21:30 - Your Values Change Over Time 23:13 - Breaking Away From Tribalism 24:21 - How to find Balance in Your life 27:49 - STOP Relying on Your Job to Fulfill EVERY Need 30:23 - Derek’s Life as a Musician 31:34 - Momentum is SO Important 33:20 - Listen to the Audio Podcast! 34:39 - What Creators Can Learn From Musicians 35:57 - The History of Starbucks (And What You Can Learn From It) 38:22 - Intrinsic VS Extrinsic Motivation 43:10 - Even Rock Stars Have a Boss 44:54 - What Will Derek Do Next? 46:11 - OUTRO *** CONNECT WITH GUEST 🌐 Website: https://sive.rs/ 🐦 Twitter: https://twitter.com/sivers 📹 YouTube: https://www.youtube.com/c/dereksivers *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Omar Zenhom is co-founder and host of the award-winning The $100 MBA Show, which consistently ranks as a top business podcast in over 30 countries and has over 200 million downloads. As a former school teacher for over a dozen years, Omar decided to apply his natural passion for teaching and learning to the business world. Now, through The $100 MBA Show and his software company, WebinarNinja, Omar has made it his business to help others learn, teach, and grow as entrepreneurs – every single day. In this episode, we talk about the numbers behind the $100 MBA podcast, his strategy for growing the podcast, his process for publishing a daily show, and why you should really focus on your strengths when you’re getting started. Episode webpage: https://creativeelements.fm/omar-zenhom/ TIMESTAMPS 00:00 - Today’s Guest 00:37 - Omar Zenhom’s Background 01:50 - What We Learn Today 02:18 - INTRO 02:33 - How Being a Teacher Helps Omar Now 04:30 - The Turning Point In Omar’s Career 06:21 - Omar’s 1st Podcast Failed 06:50 - You Should Double Down on Your Strengths 11:43 - How The $100 MBA Show Became a TOP Podcast 15:54 - Sign up for Creator Science! 16:42 - Omar Loves Helping Entrepreneurs 17:56 - Entrepreneurship is REALLY Hard 18:34 - How Omar Grew The $100 MBA Show 20:13 - How to Sponsor Other People’s Shows 22:03 - Most Effective Cross-Promotion Strategy 23:25 - More Strategies for Podcast Growth 25:33 - How Omar Approaches Audience Retention 28:00 - Listen to the Audio Podcast! 29:19 - Does Omar Ever Make Repeat Content? 30:04 - Your Problems All Come From Your Head 32:52 - What it Takes to Make a Daily Podcast 37:05 - Why Omar DOESN’T Do Video 38:58 - How Omar Approaches Making a New Episode 42:43 - Storytelling is Everything 43:42 - How Leading a SaaS Company Impacts Omar as a Creator 45:37 - Documenting Your Process is VERY Important 47:24 - How to Help Listeners Navigate Your Catalog 49:08 - OUTRO *** CONNECT WITH GUEST 🌐 Website: https://100mba.net/ 🌐 Website: https://webinarninja.com 🐦 Twitter: https://twitter.com/TheOmarZenhom *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Sahil Bloom is a writer, investor, and podcaster. Every week, his content reaches over 1 million people around the world. Sahil has nearly 700,000 followers on Twitter (@SahilBloom), 118,000 subscribers to his newsletter (The Curiosity Chronicle), a podcast (Where It Happens), and more. In this episode, we talk about Sahil’s rocketship Twitter growth, how he attracts the support of others, how he’s changed his strategy as he’s grown, and why he believes his success all comes down to being Consistent. Episode webpage: https://creativeelements.fm/sahil-bloom/ TIMESTAMPS 00:00 - Sahil Bloom is One of the Fastest Growing Creators 00:35 - How Sahil Got Started 02:34 - What We Learn Today 03:03 - INTRO 03:19 - Sahil Pioneers Twitter Threads 05:15 - How Sahil Thinks About Platform Innovation 06:28 - Is Engagement Down Across All Platforms? 08:39 - Sahil Started Taking Twitter Seriously 10:16 - Law of Attraction 13:41 - Sign up for Creator Science! 14:28 - How Did Sahil Grow So Fast? 16:29 - What Would Sahil Do Differently? 17:09 - What Changed When Sahil Blew Up? 18:05 - Different Planning Structures and Styles 23:25 - Hustle Culture and Working Hard 25:09 - Does Growth Get Easier? 27:13 - How Sahil Will Get to 1 Million Followers 28:13 - Listen to the Audio Podcast! 29:42 - Structure vs Inspiration 31:02 - Sahil on the Negativity He Experiences 33:09 - Strategy for Deepening Relationships With Your Audience 33:59 - Evergreen vs Timely Content 35:49 - Why You Should Repurpose Old Content 38:29 - How Becoming a Dad Changed Sahil 39:41 - What Does Sahil’s Future Look Like? 40:11 - How to Think About Time When Writing a Book 40:47 - OUTRO *** CONNECT WITH SAHIL BLOOM 🌐 Website: https://www.sahilbloom.com/ 🐦 Twitter: https://twitter.com/sahilbloom 💼 LinkedIn: https://www.linkedin.com/in/sahilbloom/ 🎧 Podcast: https://www.youtube.com/channel/UCPjNBjflYl0-HQtUvOx0Ibw *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Josh Spector is a marketing and business consultant who writes For The Interested, a newsletter for creative entrepreneurs with more than 20,000 subscribers. Josh also recently launched the I Want To Know podcast where Josh answers three questions from creative entrepreneurs to help them overcome their challenges and accomplish their goals. In this episode, we talk about how Josh has built his newsletter, the benefits, and challenges of publishing daily, why I think he’s undercharging for sponsorships, and why Transformation is what you need to deliver to your readers. Episode webpage: https://creativeelements.fm/josh-spector/ TIMESTAMPS 00:00 - Every Creator Should Have an Email List 00:23 - Josh Spector’s Background 01:40 - What We Learn Today 02:16 - INTRO 02:32 - Evolution of Josh’s Newsletter & Audience 08:25 - Should You Start Niche? 10:43 - Niche Isn’t Exclusion 14:28 - Sign Up For Creator Science! 15:14 - You Have to Provide Value 17:26 - Sell the Solution, Not the Problem 20:50 - Josh Workshops Jay’s Transformation Offer 26:48 - Listen to the Audio Podcast! 28:09 - Language is Important 29:01 - Josh + Jay Copywriting Workshop 33:05 - Josh Changes His Mind on Ads 36:10 - Josh’s Ad Strategy 40:21 - Why Josh Started a Daily Newsletter 43:30 - Josh’s Unsubscribe Rates are Crazy 46:49 - Josh Undercharges for Ads 50:40 - OUTRO *** CONNECT WITH JOSH SPECTOR 🌐 Website: https://joshspector.com/ 📬 Newsletter: https://fortheinterested.com/subscribe/ 📹 YouTube: https://www.youtube.com/c/JoshSpectorVideos 🐦 Twitter: https://twitter.com/jspector 💼 LinkedIn: https://www.linkedin.com/in/thatjoshspector/ *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Watch the FULL episode: https://youtu.be/crK5jKrMiHo Sara Dietschy (rhymes with peachy) is a YouTuber and content creator based in Dallas, Texas. With over 835,000 subscribers on her self-titled channel, Sara creates and uploads docu-series, tech reviews and vlogs. Through her work, she explores the intersection of technology and creativity. Sara rocks the YouTube scene with her sincerity and a contagious zest for life. She's previously partnered with brands like Intel, AT&T, Logitech, Samsung, and Best Buy to enable her creativity and provide the best content possible. In this episode, we talk about Sara’s approach to creating content, what makes creating hardware so hard, what she’d do differently if she was starting today, and why she’s never been afraid of a little Reinvention. Episode webpage: https://creativeelements.fm/sara-dietschy/ TIMESTAMPS 00:00 - Sara’s YouTube Strategy 02:27 - Creating When No One Is Watching 05:07 - Quality vs Quantity 06:00 - What Sara Did After Blowing Up *** CONNECT WITH SARA DIETSCHY 🌐 Website: https://www.saradietschy.com/ 🌐 Lab22 Kickstarter: https://www.kickstarter.com/projects/lab22/lab22-by-sara-dietschy-adjustable-ipad-and-phone-stands 🐦 Twitter: https://twitter.com/saradietschy 📸 Instagram: https://www.instagram.com/saradietschy/ *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Sara Dietschy (rhymes with peachy) is a YouTuber and content creator based in Dallas, Texas. With over 835,000 subscribers on her self-titled channel, Sara creates and uploads docu-series, tech reviews and vlogs. Through her work, she explores the intersection of technology and creativity. Sara rocks the YouTube scene with her sincerity and a contagious zest for life. She's previously partnered with brands like Intel, AT&T, Logitech, Samsung, and Best Buy to enable her creativity and provide the best content possible. In this episode, we talk about Sara’s approach to creating content, what makes creating hardware so hard, what she’d do differently if she was starting today, and why she’s never been afraid of a little Reinvention. Episode webpage: https://creativeelements.fm/sara-dietschy/ TIMESTAMPS 00:00 - Who is Sara Dietschy 00:25 - Sara Parodies Casey Neistat 01:18 - Sara Blows Up 02:02 - Lab22 Launch 03:16 - What We Learn Today 03:38 - INTRO 03:54 - “What Am I Doing With My Life” 06:28 - Insecurity As A YouTuber 07:12 - What is Moment? 08:15 - Design Process of Physical Products 09:09 - Digital vs. Physical Products 10:48 - Iteration Time For Physical Products 12:20 - Prototyping Lab22 Products 13:54 - The Response to Lab22 14:50 - Fear & Anxiety 17:48 - Sign Up For My Newsletter! 18:55 - Why Sara Doesn’t Do Email 20:25 - Will Gen Z Use Email? 21:34 - Sara on Reinventing Yourself 26:40 - Sara on Her Mom’s Influence 28:40 - Corporate Sara 30:31 - Changing Up How She Does Review Videos 32:43 - Huge Growth Potential For Small Tech YouTubers 33:43 - Listen To The Audio Podcast! 35:13 - Allure of Tech Review Videos Has Changed 37:00 - Sara’s Video Making Process 43:25 - How Sara’s Approach to Content Has Changed 45:53 - Sara’s Early YouTube Strategy 50:15 - If You Had To Start Over, What Would You Do? 54:55 - Community Building Tips 57:19 - Sara On Building Relationships 59:50 - OUTRO *** CONNECT WITH SARA DIETSCHY 🌐 Website: https://www.saradietschy.com/ 🌐 Lab22 Kickstarter: https://www.kickstarter.com/projects/lab22/lab22-by-sara-dietschy-adjustable-ipad-and-phone-stands 🐦 Twitter: https://twitter.com/saradietschy 📸 Instagram: https://www.instagram.com/saradietschy/ *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs. Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners. In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation. Episode webpage: https://creativeelements.fm/jason-sew-hoy-supercast/ TIMESTAMPS 00:00 - Opening 00:12 - Creator Ecosystem Bird’s Eye View 00:34 - Today’s guest 01:02 - Jason’s Journey To 99designs 02:16 - Jason Saw The Power Of Podcasting 02:50 - What We Learn Today 03:14 - INTRO 03:30 - The Unusual Beginning’s of 99designs 08:26 - Creator vs Creative 12:36 - Listen To The Audio Podcast! 14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts 16:19 - Jason Meets Andrew Wilkinson and Sam Harris 16:43 - Patreon Problems Needed Solutions 17:30 - Start Of Supercast 18:29 - Money Behind A Huge Podcast Launch 21:37 - Why Breaking Points Blew Up 23:06 - How Can I Sustain Creating Bonus Content? 24:16 - Supercast Q+A Feature 25:13 - Best Trick To Growing A Paid Community 28:05 - Create Your Own Community With Circle 29:39 - Is Ad Free Enough To Convert a Free Listener? 31:19 - Is 5% Conversion Rate The Standard? 32:58 - Teams Behind Successful Podcast Creators 34:28 - When To Monetize Your Podcast 40:09 - Best Incentives to Convert Free Listeners to Paid 44:16 - How To Price A Premium Membership 46:24 - Monthly vs Yearly Pricing 47:52 - OUTRO *** CONNECT WITH JASON SEW HOY 🌐 Website: https://supercast.com 🐦 Twitter: https://twitter.com/jsewhoy *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Watch the FULL episode: https://youtu.be/Gxm2nF13JIg Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions. Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance. Kat was recently awarded the Microsoft MVP Award and has been featured in Business Insider, CNBC, and Entrepreneur Magazine as a pioneer in the "Excel Influencer" space. Kat was also named one of the Top Influencers of 2021 by Forbes. In this episode, we talk about how Kat overcome her fear and began posting on TikTok, how she thinks about energy management, how she earned $100,000 in a single day, and why all of her progress can be attributed to taking what she calls “Messy Action.” Episode webpage: https://creativeelements.fm/kat-norton-miss-excel/ Join 14K+ reading the newsletter: https://creatorscience.com TIMESTAMPS 00:00 - Separate your activities by energy type 02:00 - Get out of an energy dip 03:00 - You have to know yourself *** CONNECT WITH KAT 🌐 Website: https://www.miss-excel.com/ 🐦 Twitter: https://twitter.com/themissexcel 📸 Instagram: https://www.instagram.com/miss.excel/ 🎵 TikTok: https://tiktok.com/@miss.excel *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions. Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance. Kat was recently awarded the Microsoft MVP Award and has been featured in Business Insider, CNBC, and Entrepreneur Magazine as a pioneer in the "Excel Influencer" space. Kat was also named one of the Top Influencers of 2021 by Forbes. In this episode, we talk about how Kat overcome her fear and began posting on TikTok, how she thinks about energy management, how she earned $100,000 in a single day, and why all of her progress can be attributed to taking what she calls “Messy Action.” Episode webpage: https://creativeelemenst.fm/kat-norton-miss-excel/ Join 14K+ reading the newsletter: https://creatorscience.com TIMESTAMPS 00:00 - Opening 00:16 - Weird and Wonderful World of TikTok 00:45 - Kat Norton 01:14 - The pandemic changed everything 02:55 - Kat got a $1 million idea 03:00 - 1st viral TikTok 03:28 - What we learn today 03:55 - INTRO 04:12 - Beginnings of Miss Excel 06:44 - Miss Excel becomes a business 07:30 - Did Kat even use TikTok? 08:10 - Overcoming limiting beliefs and anxiety 12:45 - Embracing messy action 14:35 - Kat’s self-imposed bounds on action 16:55 - Listen to the audio podcast! 18:37 - How to exude positive energy 19:25 - How Kat handled blowing up so quickly 21:50 - Kat NEVER reached out for press 22:50 - How does your energy affect your content? 24:30 - Does Jay smile? 25:45 - How do you reach a higher version of yourself? 26:55 - Energy Management is better than Time Management 30:25 - Jay wants to buy Tony Robbins mini trampoline 30:37 - Kat on her spiritual journal and seeing Tony Robbins 31:50 - Create your own community with Circle! 33:23 - Kat’s journey to earn $100,000 in a single day 40:30 - Kat’s tips on going viral 43:20 - What is a good TikTok posting frequency? 45:10 - Miss Excel business model 46:02 - How to make a successful webinar 48:20 - How to structure time to be more productive 50:45 - What has Kat struggled with? 52:31 - What is next for Miss Excel? 53:57 - OUTRO *** CONNECT WITH GUEST 🌐 Website: https://www.miss-excel.com/ 🐦 Twitter: https://twitter.com/themissexcel 📸 Instagram: https://www.instagram.com/miss.excel/ 🎵 TikTok: https://tiktok.com/@miss.excel *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

📬 Join 14K+ reading the newsletter: https://creatorscience.com ❓ Leave a listener question: https://creativeelements.fm/request *** Austin Belcak is the founder of Cultivated Culture, which people how to land jobs they love without “traditional” experience and without applying online. Austin has 1.3 million followers on LinkedIn and his posts have been viewed hundreds of millions of times. He's recently started investing time into Twitter, where he already has more than 50,000 subscribers. In this episode, we talk about Austin’s approach to content creation, what content is working on LinkedIn today, why good people give bad advice, and how being Data Driven helped him become one of the biggest accounts on LinkedIn. Episode webpage: https://creativeelements.fm/austin-belcak/ TIMESTAMPS 00:00 - Opening 00:13 - LinkedIn is underrated 00:40 - Today’s guest 01:07 - The problem with our education system 02:03 - Applying to tech companies 03:34 - Is Austin LinkedIn’s TOP creator? 04:20 - What we learn today 04:42 - INTRO 04:58 - What do you want to be when you grow up? 05:42 - Austin’s early interest in entrepreneurship 06:29 - Good people give bad advice 08:45 - Learning the RIGHT way to get hired 11:09 - People project their own shortcomings onto you 14:32 - Sometimes your friends work against you 15:40 - Seeking approval from others is a bad idea 16:35 - Listen to the audio podcast! 18:03 - You have to fail a lot 19:12 - Austin’s first piece of content 20:58 - Starting to create on LinkedIn 22:24 - Early struggles creating content 24:56 - Ways to remove anxiety from creating 25:35 - Developing habits 27:10 - Austin’s content posting cadence 30:42 - Create your own community with Circle! 32:09 - Importance of luck 32:59 - Importance of data 33:39 - Find a medium that gives you energy 34:21 - Analyzing your content to improve 37:13 - Why analyzing content is important 39:08 - New LinkedIn carousel strategy 41:24 - Longevity of LinkedIn content 43:00 - Austin on building genuine relationships 47:40 - Using a CRM to track relationships? 51:05 - OUTRO *** CONNECT WITH AUSTIN BELCAK 🌐 Website: https://cultivatedculture.com/ 🐦 Twitter: https://twitter.com/austinbelcak 💼 LinkedIn: https://www.linkedin.com/in/abelcak/ *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Watch the FULL episode: https://youtu.be/pvF3OmpsaWE *** Thomas is a YouTuber, podcaster, and author who helps people become more capable and productive. His main YouTube channel has nearly 2.5 million subscribers and more than 160 million views! In 2020, Thomas began producing a lot of content about how to use Notion, a popular project management and note-taking software. But instead of publishing those videos on his existing channel, Thomas created a SECOND channel called Thomas Frank Explains, which itself already has nearly 80K subscribers and almost 3 million views. So in this episode, we talk about Thomas’s YouTube journey, why he built a second channel for his Notion content, how he’s thinking about short-form video like Shorts, and how intentional he is about all of the details that go into building his business. Episode webpage: https://creativeelemenst.fm/thomas-frank/ TIMESTAMPS 00:00 - How Thomas Frank views money 00:50 - Vlogbros and Crash Course inspiration 02:19 - Logistics of making free content *** CONNECT WITH THOMAS 🌐 Website: https://thomasjfrank.com/ 🐦 Twitter: https://twitter.com/TomFrankly 📸 Instagram: https://instagram.com/TomFrankly 📹 YouTube: https://www.youtube.com/c/Thomasfrank 📹 YouTube: https://www.youtube.com/c/ThomasFrankExplains *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Thomas is a YouTuber, podcaster, and author who helps people become more capable and productive. His main YouTube channel has nearly 2.5 million subscribers and more than 160 million views! In 2020, Thomas began producing a lot of content about how to use Notion, a popular project management and note-taking software. But instead of publishing those videos on his existing channel, Thomas created a SECOND channel called Thomas Frank Explains, which itself already has nearly 80K subscribers and almost 3 million views. So in this episode, we talk about Thomas’s YouTube journey, why he built a second channel for his Notion content, how he’s thinking about short-form video like Shorts, and how intentional he is about all of the details that go into building his business. Episode webpage: https://creativeelemenst.fm/thomas-frank/ TIMESTAMPS 00:00 - Opening 00:17 - Today’s guest 01:01 - When Thomas took YouTube seriously 01:49 - Thomas’s early inspiration 02:38 - What we learn today 03:24 - Intro 03:39 - YouTube vs Wistia 05:27 - Why don’t Thomas’s old videos suck? 06:36 - The “true” start of Thomas Frank 07:14 - Using Reddit to grow on YouTube 08:23 - Thomas goes viral 10:26 - What changed after the viral video? 11:41 - How Thomas was making money to focus on YouTube 12:32 - Thomas didn’t turn on AdSense until 100k subs 14:15 - Listen to the audio podcast! 15:40 - Creator self-doubt 16:53 - Thomas’s approach to criticism 18:09 - What took 2200 subs to 2.5 million 19:25 - Importance of platform discoverability 21:35 - YouTube podcasts 22:15 - How does Thomas think about his business today? 23:13 - The Notion Arc 26:18 - AdSense + Brand Deals vs Direct Monetization 29:45 - Create your own community with Circle! 31:18 - Why make a second YouTube channel? 32:58 - What’s the plan for the main channel? 34:41 - How does the YouTube algorithm work? 36:50 - How to think about short form video 39:20 - Looking at content through the “Jobs to be done” framework 41:39 - Why Thomas makes everything FREE 45:45 - Thomas’s skillshare hack 48:50 - Team Thomas Frank 51:15 - Every creator should hire an editor sooner 52:20 - Art vs Ego 53:19 - What is currently frustrating Thomas Frank? 54:12 - Outro *** CONNECT WITH THOMAS 🌐 Website: https://thomasjfrank.com/ 🐦 Twitter: https://twitter.com/TomFrankly 📸 Instagram: https://instagram.com/TomFrankly 📹 YouTube: https://www.youtube.com/c/Thomasfrank 📹 YouTube: https://www.youtube.com/c/ThomasFrankExplains *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Watch the FULL episode: https://youtu.be/R2kgIsGnCaY 📬 Join 14K+ reading the newsletter: https://creatorscience.com ❓ Leave a listener question: https://creativeelements.fm/request *** Chris is a legend in the creative world. He is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind, a Brand Strategy Design Consultancy. Blind has worked with some incredible clients including MLB, Wells Fargo, Honda, Intel, Microsoft, NFL, Nike, Showtime, EA, Google, Audi, Sony, XBOX, Snapchat, and Riot Games. Chris is also the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In this episode, we talk about Chris’s path from design school to content creation, the bold moves he took to transition from agency life to creator life, how you can make that same transition, and why today he’s all in on Content as a way to impact a billion people. 00:00 - How Ben Still found the animator for Severance 00:49 - You’re 2 or 3 people away from changing your life 01:15 - How to land your dream job CONNECT WITH CHRIS 🌐 Website: https://www.thefutur.com 🌐 Website: https://www.blind.com 📹 YouTube: https://www.youtube.com/c/thefuturishere 🐦 Twitter: https://twitter.com/thechrisdo 📸 Instagram: https://www.instagram.com/thechrisdo/ 🎵 TikTok: https://www.tiktok.com/@thechrisdo 💼 LinkedIn: https://www.linkedin.com/in/thechrisdo/ CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

Chris Do is a legend in the creative world. He is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind, a Brand Strategy Design Consultancy. Blind has worked with some incredible clients including MLB, Wells Fargo, Honda, Intel, Microsoft, NFL, Nike, Showtime, EA, Google, Audi, Sony, XBOX, Snapchat, and Riot Games. Chris is also the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In this episode, we talk about Chris’s path from design school to content creation, the bold moves he took to transition from agency life to creator life, how you can make that same transition, and why today he’s all in on Content as a way to impact a billion people. Episode webpage: https://creativeelemenst.fm/chris-do/ 00:00 - Opening 00:14 - Today’s guest 01:01 - Chris took on a challenge 02:25 - A traditional path wasn’t for Chris 04:25 - What we learn today 04:42 - Intro 05:07 - Chris’s start in the design world 05:59 - Honing your craft vs business development 06:51 - When Chris started to find success 07:21 - The importance of consistency and relationships 09:29 - Concept of “trading up” 11:15 - How you work with BIG clients 14:40 - Is there any risk to spec work? 16:07 - Record your own podcast with Riverside 18:28 - Chris’s transition from Blind to The Futur 22:04 - Blind’s business model during the transition 22:56 - The painful part of business 23:45 - What was driving the shift towards content? 26:50 - The plan for Blind employees 27:27 - Difference between YouTube and commercial work 28:18 - Cultural redefinition at Blind 29:46 - Chris’s start in content 31:25 - Start of The Futur 32:52 - How was The Futur making money? 33:37 - Chris’s identity crisis 37:04 - Voice of The Futur 39:33 - Listen to the audio podcast 40:45 - How YOU can make the transition to content 44:37 - How Ben Stiller found the Severance animator 45:30 - You’re 2 or 3 people away from who you need to know 47:21 - The ugly side people don’t talk about 48:30 - Ask and you shall receive 49:23 - How to land your dream job 53:04 - What is Chris struggling with today? 55:47 - OUTRO *** CONNECT WITH CHRIS 🌐 Website: https://www.thefutur.com 🌐 Website: https://www.blind.com 📹 YouTube: https://www.youtube.com/c/thefuturishere 🐦 Twitter: https://twitter.com/thechrisdo 📸 Instagram: https://www.instagram.com/thechrisdo/ 🎵 TikTok: https://www.tiktok.com/@thechrisdo 💼 LinkedIn: https://www.linkedin.com/in/thechrisdo/ CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Neaux: https://twitter.com/NeauxArt

📬 Join 13K+ reading the newsletter: https://creativeelements.fm/newsletter 🟣 Get started with Circle: https://creativeelements.fm/circle *** Polina Pompliano is the author of The Profile, which studies the most successful and interesting people and companies in business, entertainment, tech, sports, and more. The Profile is a paid newsletter. Before Polina was writing The Profile, she wrote for Fortune, USA Today, and CNN. Polina also has nearly 130,000 followers on Twitter and in order to write exceptional profiles, says she read 1.8 million words online last year – the equivalent of 25 books. Profiles are a rare breed of writing – and Polina is really good at it. She’s written profiles of Sara Blakely, Elon Musk, Dwayne The Rock Johnson, Dolly Parton, Kris Jenner, and many more. In this episode, we talk about the difference between profiles and biographies, the economics behind a paid newsletter, the most effective strategies she’s found for growth, and why the secret to a great profile is found in the Details. 00:00 - Opening 00:12 - New projects 01:00 - Today’s guest 01:40 - Polina by the numbers 03:00 - What we learn today 03:25 - Intro 03:40 - Why profiles are great 05:40 - Difference between profiles and biographies 06:58 - What makes a great profile? 10:00 - How Polina approaches research 12:30 - How to tell what matters to someone 13:00 - How does Polina find time to do research 15:33 - What if you can’t get primary research? 16:10 - Response between primary and secondary research 17:09 - Ever have someone get mad? 17:30 - Listen to our non-video episodes! 18:35 - Free vs Paid offerings 19:40 - The Profile metrics 21:00 - The Profile business model 24:00 - What it takes to do a paid newsletter 28:00 - Important factors for growth 29:16 - Newsletter subscriber behavior 30:44 - Newsletter pricing 31:10 - Best methods for newsletter growth 33:27 - Newsletter cross promos 35:27 - Start your own community with Circle 36:38 - Free to paid subscriber journey 39:10 - Name recognition and views 43:49 - Most difficult part of a newsletter business 45:55 - OUTRO CONNECT WITH POLINA 🌐 Website: https://readtheprofile.com/ 🐦 Twitter: https://twitter.com/polina_marinova *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Dill Toma: https://twitter.com/DillToma

Watch the FULL episode: https://youtu.be/XAyQMUSjs2w Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out. Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator. In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly. 00:00 - What makes a good LinkedIn profile? 00:46 - What do you want to be known for? 01:45 - LinkedIn headline advice 05:05 - Moving your LinkedIn audience into your ecosystem 08:10 - Do platforms suppress links? 09:12 - Utilizing ALL the LinkedIn profile features CONNECT WITH JUSTIN 🌐 Website: https://www.justinwelsh.me/ 🐦 Twitter: https://twitter.com/thejustinwelsh 💼 LinkedIn: https://www.linkedin.com/in/justinwelsh/ ✍️ The Content OS: https://bit.ly/3J1ImqZ 💼 The LinkedIn OS: https://bit.ly/3od3n8o *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Lukaa: https://twitter.com/luk4fx

🎙 Recorded with Riverside – get started for free: https://creativeelements.fm/riverside ✍️ The Content OS: https://bit.ly/3J1ImqZ 💼 The LinkedIn OS: https://bit.ly/3od3n8o *** Over the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out. Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator. In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly. 00:00 - Opening 00:13 - Catch up 00:48 - Today’s Guest 01:16 - Justin Welsh by the numbers 01:42 - Beginnings of Justin’s writing career 03:50 - Justin experiences burnout 04:10 - What we learn in this episode 05:00 - Intro 05:18 - Early on people didn’t get it 06:04 - Is LinkedIn a practical place to start writing? 07:34 - Justin’s early experience writing 08:45 - Morning routine post blows up 10:08 - Justin’s starting expectations 11:51 - Is business a game? 17:47 - Record your own podcast with Riverside 19:44 - How to make a great LinkedIn Profile 21:55 - Crafting the perfect LinkedIn headline 25:30 - The Creator Funnel 28:14 - Do platforms suppress content with links? 31:30 - How should people emulate Justin today? 34:30 - Start your own community with Circle 35:41 - Justin’s approach to social media 37:33 - Using LinkedIn to grow on Twitter 40:08 - Using awareness channels to grow 41:15 - People get weird about sales funnels 42:35 - Where are creators falling short? 46:52 - What separates the 5% from the 1%? 47:48 - When do you decide to make something a product? 51:32 - Justin’s course structure and production 54:10 - Does Justin have a team behind him? 55:10 - Justin gets very real about burnout 56:55 - Justin’s approach to networking 59:55 - Reflection CONNECT WITH JUSTIN 🌐 Website: https://www.justinwelsh.me/ 🐦 Twitter: https://twitter.com/thejustinwelsh 💼 LinkedIn: https://www.linkedin.com/in/justinwelsh/ ✍️ The Content OS: https://bit.ly/3J1ImqZ 💼 The LinkedIn OS: https://bit.ly/3od3n8o *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Dill Toma: https://twitter.com/DillToma

Watch the FULL Episode: https://youtu.be/-cc_6-CEBAU Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. He’s also a member of my membership community, the Creative Companion Club! Along with his wife April, Justin has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M. Today, Justin runs a cohort-based course called Brand Deal Wizard to help creators land their dream sponsorships, a growing TikTok and he has a personal mission to enable creators big and small to land 1 million paid brand partnerships by 2032. CONNECT WITH JUSTIN: 🌐 Website: https://creatorwizard.com 📹 YouTube: https://www.youtube.com/c/CreatorWizard/ 🐦 Twitter: https://twitter.com/justinmooretfam 📸 Instagram: https://www.instagram.com/justinmooretfam/ 🎵 TikTok: https://www.tiktok.com/@creatorwizard *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 STARTER PLAYLISTS https://creativeelemets.fm/playlists *** 💼 SPONSORS https://www.creativeelements.fm/sponsors/ *** IF YOU LOVE CREATIVE ELEMENTS 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Dill Toma: https://twitter.com/DillToma

🎙 Recorded with Riverside – get started for free: https://creativeelements.fm/riverside 🟣 Get started with Circle: https://creativeelements.fm/circle 📬 Join 13K+ reading the newsletter: https://creativeelements.fm/newsletter *** Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. He’s also a member of my membership community, the Creative Companion Club! Along with his wife April, Justin has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M. Today, Justin runs a cohort-based course called Brand Deal Wizard to help creators land their dream sponsorships, a growing TikTok and he has a personal mission to enable creators big and small to land 1 million paid brand partnerships by 2032. In this episode, we talk about his experience on YouTube, why he thinks TikTok today is like YouTube 10 years ago, how you can land your own brand partnerships, and why Reliability has been HIS secret weapon in working with brands. 00:00:00 - Opening 00:00:16 - Challenges of trying a video show 00:01:56 - Benefits of doing a video show 00:02:54 - Justin Moore background 00:03:20 - Justin's childhood entrepreneurship 00:04:09 - Justin's early opportunities on YouTube 00:05:03 - Justin by the numbers 00:05:52 - What we are learning today 00:06:20 - INTRO 00:06:36 - Justin's college days and early career 00:09:34 - Anxiety about life and avoiding disasters by accident 00:10:34 - The start of AprilAthena7 and AprilJustinTV 00:11:41 - What was early YouTube like? 00:12:29 - Record your own podcast with Riverside 00:14:28 - Very first brand deal 00:15:18 - What were the first months of posting like? 00:16:53 - Is grit as necessary today as it was for early Youtubers? 00:19:02 - TikTok today is YouTube 10 years ago 00:20:06 - Why should you diversify your income? 00:26:15 - AdSense + Brand Deals vs Direct Monetization 00:29:38 - Recent failures + sticking it out 00:31:32 - Start your own community with Circle 00:32:47 - Why you need to be getting brand deals 00:34:54 - How to get a brand deal with 0 followers 00:46:11 - Teaching new creators business etiquette 00:47:59 - How do you pitch yourself to brands? 00:53:55 - Who do I send my pitch to? 00:56:55 - What's the best 1st step to getting a brand deal? 00:59:04 - Marketing Rule of 7 00:59:44 - OUTRO CONNECT WITH JUSTIN: 🌐 Website: https://creatorwizard.com 📹 YouTube: https://www.youtube.com/c/CreatorWizard/ 🐦 Twitter: https://twitter.com/justinmooretfam 📸 Instagram: https://www.instagram.com/justinmooretfam/ 🎵 TikTok: https://www.tiktok.com/@creatorwizard *** CONNECT WITH JAY 🌐 Website: https://creatorscience.com/ 📬 Newsletter: https://creatorscience.com 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://creativeelements.fm/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://creativeelements.fm/episodes https://creativeelements.fm/playlists 💼 SPONSORS https://creativeelements.fm/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH ☕️ Buy Me A Coffee https://www.buymeacoffee.com/jayclouse *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Dill Toma: https://twitter.com/DillToma